Many of us will be glad to see the back of last week.
Ever more negative news about Coronavirus numbers didn’t give us the uplift we all crave right now.
But something positive did peak our interest.
Somewhat hidden in this gloomy news week was a nugget of optimism. According to the Centre for Entrepreneurs, new business formations in 2020 hit record high levels. Nearly 773,000 new businesses were registered last year but what really grabbed our attention was that online retail business registrations had increased by over 100%.The covid economy is creating a new generation of exciting new UK ecommerce leaders and as an agency working with many exciting changemaker retail clients, we salute these new pioneers!
As we celebrate this news, it was serendipitous that our Head of CRO, @Lydia Wright recently led a @Figaro Digital seminar, sharing her top tips for converting e-commerce web traffic into customers.
With a sharp focus on online retail, here Lydia reveals her top 3 insights on mistakes to avoid and ways to drive success.
Our Guide to Converting More Customers.
Healthy new and diverse competition in digital stores will help grow our economy but maintaining online retail success relies so much on understanding how to create a frictionless customer journey. Analysing user data and refreshing design is ever evolving for globally established and new challenger online retailers.
Somebody Digital supports global and local retail clients as broad ranging as Faberge, OneFineStay and The Ticket Factory.