Achieve higher customer sales conversion on the Faberge e-commerce site.
Strategy & Tactics
Using a range of tools including predictive eye tracking, scroll map and click map tools, it became clear that the user journey from product page to shopping cart was challenging. ‘Add to basket’ was difficult for customers to find below the website fold and a hidden ‘click hotspot’ sharing detailed product features, suggested this content was something visitors would like to access more readily.
By expanding the product specification section, enhancing ‘add to basket’ visibility and creating a sticky CTA for mobile, we were able to drive 46% more customers to cart, resulting in an impressive 79% increase in sales.