Our goal was to improve rankings on priority keywords, increase traffic and importantly, increase the number of leads coming via the organic search channel.
Strategy & Tactics
We worked closely with the Revenera digital marketing team, providing onsite SEO recommendations and helped them implement the changes needed.
Over the course of 12 months we increased visibility for 700 primary keywords from 4.64% to 9.15%, with the number of keywords ranking in the top 3 positions increasing by 94%..
With the increase in rankings we have seen traffic increase steadily for the past 12 months. With monthly sessions climbing from an average of 26% YOY.
One area where we saw particularly good results is with the implementation of FAQs and the relevant markup added site wide. This led to a 4 fold increase in traffic and impressions through these search results and significantly increased visibility within the search results.