Better clicks, more conversions: Email Marketing done right.
Why spray and pray, when you can talk straight to your target market? With account-based marketing, we select specific criteria and build customised content for your most efficient client archetypesBook A Discovery Call
Brands We've Optimised
- Rigorous testing measures, to ensure emails reach the right audience
- Making the most of verification tools, to ensure you don’t end up in Spam folders
- Strategic approach to email communication, for better conversion rates
Nü Skool Email Marketing.
Many companies consider email marketing a mass-approach tactic, with subsequently low success rates. Through the use of specialised tools, strategic thinking and careful content creation, we ensure that our clients not only end up in the right inboxes, but also that the audience is primed to take action.
we can prove it.
Apria.com was faced with a very unique problem: how could they market to dead leads on their existing email list, without compromising info-sec guidelines? We created an experimental campaign that only addressed this, but also continues to provide new sales leads on an ongoing basis.
- 27% lift in engagement rate from previously disengaged users
- 327% estimated increase in revenue
- 78% reduction in cost per engagement
Tools we like to use
Why should my business invest in email marketing?
Email marketing offers a highly effective and cost-efficient way to reach and engage with your target audience. It allows you to build meaningful relationships, drive conversions, and nurture customer loyalty. With personalized and targeted campaigns, you can achieve measurable results and maximize your ROI.
Why should my business consider implementing an email marketing campaign?
An email marketing campaign offers numerous benefits for businesses. It provides a direct and personalized communication channel with your target audience, helps build customer relationships, drives conversions, enhances brand awareness, and nurtures customer loyalty. It is a cost-effective and measurable marketing strategy that can deliver significant results.
How does email marketing integrate with my overall marketing strategy?
Email marketing integrates seamlessly with your overall marketing strategy. It can complement other digital marketing efforts by driving traffic to your website, promoting your products or services, sharing valuable content, nurturing leads, and engaging with your audience. By incorporating email marketing into your strategy, you can create a cohesive and multi-channel approach to reach your marketing goals.
How can I ensure that my emails are delivered to the recipients' inboxes?
- Ensuring high email deliverability rates requires following best practices. Maintain a clean and updated email list, implement authentication protocols like SPF and DKIM, segment your audience, conduct A/B testing, and comply with anti-spam regulations. Monitoring deliverability metrics and optimizing campaigns based on insights will help maximize inbox placement.
What are the key elements of an engaging email design?
- An engaging email design should be visually appealing, mobile-responsive, and consistent with your brand identity. Use compelling subject lines and preheader text, include clear and concise content, incorporate relevant images or graphics, add a strong call-to-action, and optimize for readability across different devices. A well-designed email enhances the user experience and increases the chances of engagement. Having a designer create your email ensures that you follow best practice.
How do I measure the success of my email marketing campaigns?
To measure the success of your email marketing campaigns, analyse key metrics such as open rates, click-through rates, conversion rates, bounce rates, and engagement metrics like time spent on email or number of shares. Additionally, monitor overall campaign performance and track specific goals or conversions tied to your campaign objectives. Use these insights to refine your strategy and improve future campaigns. Working with an experienced partner who can guide and advise you on the metrics can help in ensuring you get the most out of your email campaign.