What’s going on Google? 1 July 2023. It’s a significant date in digital marketing & measurement. Google announced earlier this year that its current Universal analytics platform (the one we all commonly use now) will stop collecting new data on July 1, 2023. In fact, Google announced
eBooks for any business can be an effective marketing tool but for B2B businesses, eBooks are an excellent tool. Well written content with impactful design will present your business expertise, relevance and purpose in an easy to understand format. eBooks are proven vehicles to secure customers seeking solutions. As
As the holiday season heats up, travel searches are on the rise, almost back to pre-pandemic levels. According to travel trade magazine, Travel Weekly, 39% of people surveyed are more likely to book through ‘safe’ third party travel brands this year. Apparently we are all still worried about the complexities
How to Handle B2B Marketing during Holidays
What is Account Based Marketing. How to Understand Account Based Marketing
The expertise and knowledge required for comprehensive SEO is ever evolving and at times, complex. A modern day SEO expert requires a broad understanding of website technology and analytics, Google data and tactics for effective content and copy. Why is technical SEO important? SEO is an essential component of any
Industry researchers agree that the average attention span is gradually diminishing, with 8 seconds becoming the norm. University research also shows that 95% of viewed content is recalled – compared to only 10% of content that is read. The creation of engaging, digestible content is critical to the success of
