REMARKETING

Stay Top-Of-Mind with Paid Remarketing Services

Getting in front of your target audience and past visitors – on every channel, and every platform, in the most effective way.

Brands we've optimised

Growth, guaranteed.

No asterisk.

Accurately and sensitively retargeting your past visitors and customers
Enabling effective remarketing to industries that may be constrained by legislation
Strategic and creative use of channels and content to hit the right audience at the right time
Stay ahead in a cookieless world with innovative remarketing tactics

Nü Skool Paid Social.

Our team uses tried-and-tested strategies as well as creative and empathetic tactics to not only get your search ads in front of the right people, but also ensuring they compete strongly against your competitors, and strongly prompt conversions.

Adele Todd

Head of Paid Media

Florian Tomko

Senior PPC Manager

Gary Claven

Senior Paid Social Manager

Ashleigh Rowles

PPC Manager

Catherine N.

Senior PPC Manager

Milena Margarit

PPC Specialist

Felipe Pinheiro

PPC Manager

AlanThePug

Marketing Mentor

Case Studies

Apria.com was faced with a very unique problem: how could they market to dead leads on their existing email list, without compromising info-sec guidelines? We created an experimental campaign that only addressed this, but also continues to provide new sales leads on an ongoing basis.

LinkedIn hadn’t served Acuris well in the past, despite having a downloadable resource to help drive leads. Using updated tonality, creative and paid media strategy, we utilised our remarketing efforts to drive the message – and the leads – home for Acuris.

Tools We Like to Use

FAQ

What is a remarketing campaign, and how does it differ from regular advertising campaigns?

A remarketing campaign is a targeted advertising campaign that focuses on reaching users who have previously interacted with your website, app, or brand. It uses tracking technology to display customised ads to these past visitors as they browse other websites or use mobile apps. Unlike regular advertising campaigns that target broader audiences, remarketing campaigns specifically target users who have already shown interest, aiming to re-engage them and increase conversions.

How can a remarketing campaign help in re-engaging potential customers?

A remarketing campaign can help re-engage potential customers by keeping your brand visible to users who have previously shown interest but haven’t completed a desired action, such as making a purchase. By displaying relevant and tailored ads to these users, you can remind them of your products or services and provide incentives or offers to encourage them to return and convert. Remarketing campaigns act as a reminder and reinforcement of your brand, increasing the likelihood of re-engagement and conversions.

Which platforms or channels are suitable for running remarketing campaigns?

Remarketing campaigns can be run on various platforms and channels. The most common ones include Google Ads, which allows you to target past website visitors across the Google Display Network and YouTube; Facebook Ads, where you can reach users who have interacted with your website or engaged with your Facebook page or content; and LinkedIn Ads, which enables you to target users who have visited your website or engaged with your LinkedIn content. These platforms provide robust remarketing capabilities and reach a wide range of potential customers.

Can we use dynamic ads in our remarketing campaigns?

Yes, dynamic ads can be utilised in remarketing campaigns to enhance personalisation and relevance. Dynamic remarketing allows you to automatically display ads that feature specific products or services that users have previously viewed on your website. These ads dynamically generate product images, descriptions, and prices based on the user’s past behaviour, delivering highly personalised and enticing content. Dynamic ads in remarketing campaigns have proven to be effective in driving conversions and re-engaging potential customers.

How can we set up a remarketing campaign and track user behaviour?

To set up a remarketing campaign, you typically need to place a tracking pixel or code snippet on your website or app. This code tracks user behaviour, such as page visits or specific actions taken, and sends this data to the remarketing platform. You can then create specific remarketing lists based on user behaviour and target these lists with customised ads. The tracking data allows you to track user interactions, measure conversions, and analyse the performance of your remarketing campaigns. It helps to partner with an agency that specialises in creating remarketing campaigns.

How can we optimise our remarketing campaigns for better results?

Some key optimisation techniques include creating segmented remarketing lists based on specific user behaviour or actions, tailoring ad creatives and messaging to each audience segment, setting frequency caps to control ad exposure, regularly testing different ad variations, and analysing performance metrics to identify areas for improvement. Continuous monitoring and optimisation are crucial for maximising the effectiveness of your remarketing campaigns and achieving better results.

Are there any privacy considerations we should be aware of when running remarketing campaigns?

It is essential to adhere to data privacy regulations and ensure proper handling of user data. Clearly communicate your data collection practices and provide users with options to opt-out of remarketing. Additionally, use anonymized or pseudonymized data when creating remarketing lists to protect user privacy. Being transparent about your remarketing practices and respecting user preferences will help maintain trust and compliance with privacy regulations.

Ready to Fly?

We don’t do generic pitches. In our Discovery Call, we’ll aim to understand your business objectives, investigate your analytics and tell you exactly what we can achieve within your budget.