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PAID MEDIA
Ditch Bad PPC Advertising Spend and Optimise with Experts!
Amplify reach, engagement and conversions with integrated strategies from award-winning PPC Consultants.
Brands We’ve Optimised
Stop wasting your paid media budget on inefficient campaigns.
With Somebody Digital as your paid media agency, you can expect a 30% better ROI on your ad spend.
Ready to take your digital presence to the next level?
At Somebody Digital, we specialise in sustainable growth strategies for businesses of all sizes.
Get ahead of your competitors with expert level PPC campaign management and technology.
We offer you access to the latest technology and a full team dedicated to optimising every aspect of your PPC campaigns.
Your Award Winning Team
For over 10 years, our team of dedicated conversion specialists has been skyrocketing client conversion rates.
Awards & Recognition
It’s not all marketing fluff: we can put our awards where our mouth is.
The difference between good and great
A Generalist Approach
- One-Size-Fits-All
- Makes Assumptions, with Templated Optimisation
- “Set It and Forget It" Attitude
- Lack of Senior and more experienced specialists working on accounts
- Rigid practices that can stifle performance
Our Expert Approach
- Tailored Marketing Strategy for your Business
- Strategic, Data Driven optimisation. We use data to prove a hypothesis
- Continuously Reviewing Campaign Strategies, Tactics and Innovation
- Specialist, Experienced team
- Agile and Adaptive, End-to-End Service
Don’t Just Take Our Word for It…
Examples Of Our Work
- 18% decrease in costs per lead
- 200% monthly increase in product demo requests
- 300+ leads per month
- 7:1 to 10:1 increase in average ROI
- 37.8% increase in total revenue
- 125% success rate for revenue growth targets
Your PPC Management Superhero Squad
Our PPC Expertise
FAQ
What is PPC and how does it work?
Pay-per-click (PPC) is online paid advertising used to drive traffic to websites. In simple terms, a business pays a search engine every time their online advertisement link is clicked. Each time there is an ad spot on a search engine results page (SERP), an instant digital auction takes place for the advertised keyword. A combination of factors, including bid amount and the quality of the ad, decides the winner who will appear in the top search position. The pay-per-click model is offered primarily by search engines such as Google and social networks like Facebook and requires real expertise in PPC services to optimise results.
What is paid media and how can it boost my brand's online presence?
Paid media refers to any advertising or promotional content you invest in to reach your target audience, including social media ads, search engine marketing (SEM), display ads, and more. It’s essential for turbocharging your marketing efforts, boosting brand visibility, reaching a wider audience, and driving targeted traffic to your website. For businesses struggling to build an online presence, paid media advertising serves as a digital boost, ensuring your brand stands out in the crowded online world.
How does paid media differ from organic reach in enhancing brand growth?
While organic reach is the natural traffic and engagement you gain without paid promotion, akin to word-of-mouth marketing, paid media involves investing in promotions to target a specific audience. This strategic approach allows for targeting based on demographics, interests, or behaviours, offering more control and a faster route to reach your desired audience. For brands looking to overcome the unpredictability of organic growth, paid media management provides a strategic boost.
Which paid media channels are most effective for improving sales and ROI?
Selecting the right paid media channels depends on your business goals and target audience. Platforms like Google Ads and Amazon Ads are excellent for search engine marketing, while social media platforms like LinkedIn and Facebook offer robust advertising options tailored to your desired demographics. An experienced paid media agency can guide you in choosing the most effective channels to align with your objectives, ensuring improved sales and ROI.
How should I budget for paid media campaigns to avoid wasting ad spend?
Budgeting for paid media campaigns varies based on your industry, audience, and objectives. Partnering with a PPC advertising agency can help create a realistic budget that aligns with your goals, determining cost-per-acquisition (CPA) or return on ad spend (ROAS) targets. This approach ensures your ad spend is optimised for the best possible returns, addressing concerns of wasted expenditure.
What are the key performance indicators (KPIs) for measuring paid media success?
Measuring the success of your paid media campaigns involves tracking KPIs such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). An experienced PPC marketing agency can assist in generating detailed reports and optimizing campaigns for long-term success, ensuring you meet your goals of improving sales, ROI, and meaningful engagement.
How can paid media targeting improve engagement with my desired audience?
Paid media offers precise targeting options using demographic, interest, and behavioural data, allowing you to create campaigns that resonate with your audience. This targeted approach ensures your message reaches the right people at the right time, driving meaningful engagement and conversions, and addressing the challenge of reaching your target audience effectively.
How do I choose the right paid media channels to meet my marketing objectives?
Choosing the right paid media channels involves understanding your audience’s demographics, interests, and online behaviour. A paid media marketing agency can assist in this research, helping you select platforms where your audience is most likely to engage with your content. Aligning your marketing goals with the strengths of each platform ensures your campaigns are effective and meet your objectives.
What is better, SEO or PPC?
In most cases, SEO and PPC work best when strategically aligned working together across a multitude of tactics. PPC operates as paid advertising with a budget set aside to pay for or bid for online advertising including keywords. SEO can be free – although the results will likely take much longer. It can take months to start seeing results, whereas PPC will start getting you leads immediately.
How to choose a PPC agency?
A good PPC agency will have a track record of successful client case studies, showing strategic thinking, leading to tactics, traction and results. Look out for their award-winning campaigns in your business sector and explore what PPC services the agency can offer. For global PPC campaigns, it’s essential you seek out an agency’s international experience. Or even better – just contact us!
Ready to Fly?
We don’t do generic pitches. In our Discovery Call, we’ll aim to understand your business objectives, investigate your analytics and tell you exactly what we can achieve within your budget.
If you’re looking to partner with a full service SEO agency that drives results and improves rankings, reach out to Somebody Digital today!
