Email Marketing

Better Clicks, More Conversions: Email Marketing Done Right

Go from Spam to Wham with email marketing services that knows how to make your message stand out from the crowd.

Brands We've Optimised

Email Marketing offers access to an interested audience, so say the right thing.

Did you know that 15% of emails are looked at for less than two seconds? Make your messaging count with an email marketing agency that can help you segment your audience and personalise your messaging to stand out from the 361 billion mails sent daily.

Personalised, targeted content optimised and automated for your audience.

Fuel your marketing efforts with data-driven, targeted email marketing services that build brand loyalty and establish your business as the go-to solution for your ideal customer.

Over half of marketers say email is the most impactful marketing channel.

Our full service digital marketing agency offers comprehensive email services, from setup of your chosen platform to a detailed strategy that will drive your business goals, effectively and efficiently.

Tools We Like to Use

Nü Skool Email.

Many companies consider email marketing a mass-approach tactic, with subsequently low success rates. Through the use of specialised tools, strategic thinking and careful content creation, we ensure that our clients not only end up in the right inboxes, but that their audiences are primed to take action.

Devon Hyde

Senior Director of Digital Strategy & Client Solutions

Aimee Bishop

Senior Copywriter

Elma Cronje

Digital Project & Account Manager

Awards & Recognition

It’s not all marketing fluff: we can put our awards where our mouth is.

Email Marketing is Key to Enhancing Digital Marketing Efforts

Email marketing is an essential tool to enrich ongoing PPC and SEO efforts, while providing valuable data and insights into your target audience.

Database hygiene

Our experts will start your email marketing on the right foot by cleansing your database, assessing existing contact lists, and segmenting your audiences to ensure a solid foundation for growth.

Testing and optimisation

Through A/B testing of key elements, we'll help you develop email templates that resonate with your ideal customer and are optimised for the best click-through rates and conversions.

Campaign Ideation & Automation

Support your existing digital marketing efforts by offering a captive audience personalised, targeted content and special offers that resonate.

Platform Agnostic

From Klaviyo to Emarsys, MailChimp and Hubspot, our experts integrate seamlessly with your CRM of choice, ensuring deliverability and quality data you can use.

The Difference Between Good and Great

A Generalist Approach

Poor deliverability due to low email reputation
Generic subject lines leading to low open rates
Unoptimised customer journeys with limited personalisation
Minimal segmentation based on basic demographics
Inconsistent branding across emails
Generic templates with poor design
Limited integration with other channels

Our Expert Approach

Optimised email lists and content for better inbox placement
A/B tested subject lines for maximum engagement
Data-driven automation for personalised experiences
Advanced segmentation based on customer data and behaviour
Centralised brand guidelines for cohesive messaging
Custom-designed emails aligned with brand identity
Seamless integration with SMS and other channels for consistent customer experience

Don’t Just Take Our Word for It…

"Somebody Digital’s ability to navigate complex challenges has set a new standard for current and future campaigns. We highly recommend them to any business looking to achieve growth in their digital marketing."

"Somebody Digital’s expert strategy and execution helped achieve a remarkable 44% YoY growth for our BFCM campaign. Their understanding of our market, target audience, and industry played a crucial role in this success."

"Somebody Digital’s ability to adapt to challenges, implement innovative solutions, and deliver exceptional results has given us continued confidence in their ability to meet and exceed our targets."

“The CRO program has delivered a significant conversion rate increase and measurable incremental revenue and our investment in this workstream has shown a very impressive ROI.״

“We engaged Somebody Digital due to their vast knowledge of the digital landscape and their proven track record in terms of lead generation activities, and they certainly didn’t disappoint.״

"Thanks guys for the work & presentation on SEO. There is a lot for us to take in. I like the structured approach and how action orientation the recommendation is."

"Somebody Digital really understand how to deliver value - they understand the crux of the brief and come back quickly with practical solutions."

"Their experience and talent for identifying exactly the right pathways to generate meaningful leads, which in turn they have provided step by step support to help us build a cohesive digital strategy."

"Their staff are professional, experienced and really helpful. I’d recommend anyone challenge them to make their site work harder for them!"

"At Informatica they have consistently improved our website conversion – rapidly. Simply put, they are experts on getting the quality prospects into the funnel."

"Their attention to detail and efficiency was second to none and their test success rate far exceeded expectations. I would highly recommend Somebody Digital for their CRO expertise."

Case Studies

ApriaDirect, partnered with Somebody Digital to significantly boost their sales around the week of Black Friday, using a targeted email campaign. Through a strategic approach which included, segmenting audiences into loyalty members and non-members, the right audience could be targeted with the right offers at the right time. Resulting in a 47% increase in sales year-on-year.

Hit Send and Soar: Elevate Your Email Marketing

Here’s a glimpse into the result-driven full email marketing services we offer to turn move your emails from “bin” to “win:

Email Marketing Strategy

More than just a newsletter. We craft tailored offers using audience insights to drive engagement and loyalty.

Email Campaign Management

We handle everything—from concept to execution, ensuring your campaigns succeed through precise segmentation and automation.

Email Content Creation

You’ve got two seconds to catch attention. With sharp subject lines and designs that enhance your message, our emails drive action and loyalty.

Email A/B Testing

Optimise with rigorous A/B testing. We tweak every element—from subject lines to CTAs—to ensure your campaigns hit the mark.

Email Automation

Automated flows can boost revenue by 30x. We design workflows that nurture leads and guide customers with timely, relevant emails.

Win-Back Campaigns

Reignite interest with our re-engagement campaigns, crafted to remind inactive subscribers of your brand’s value.

Nurturing Leads

Convert leads into loyal customers with targeted campaigns that guide prospects through the sales funnel.

Email Analytics

Data is the heartbeat of our service. We track key metrics—open rates, click-through rates, and more—to measure success and guide strategy.

Custom Reporting

Receive tailored reports with actionable insights, helping you understand what’s working and where to improve.

Our Email Expertise

B2B Email Marketing

Navigate B2B marketing with precision. Our targeted, data-driven campaigns engage leads, strengthen relationships, and drive growth.

Healthcare Email Harmony

We craft informative, compliant campaigns that engage patients and customers, building trust and satisfaction.

Travel Email Adventures

Inspire wanderlust and boost bookings with personalised email campaigns that build lasting loyalty.

Ecommerce Email Magic

Let’s turn your store into a marketplace powerhouse with expert strategies that influence buying decisions.

Fintech Email

Simplify the complex. Our campaigns turn jargon into engaging content, building trust and understanding with your clients.

Email Marketing Power Lies in Your Platform Tools

HubSpot

Maximise HubSpot’s CRM features with personalised, automated campaigns that drive results.

Salesforce

Craft targeted campaigns that integrate seamlessly with your CRM, optimising marketing efforts.

Mailchimp

Create eye-catching campaigns with Mailchimp’s intuitive platform, from segmentation to performance analysis.

Klaviyo

Boost sales with dynamic, personalised campaigns, perfectly timed with Klaviyo’s integration capabilities.

Constant Contact

Build beautiful emails and automate campaigns easily, keeping your audience engaged and growing your business.

AWeber

Navigate AWeber’s features to create compelling campaigns that resonate and succeed.

ActiveCampaign

Deliver the right message at the right time with ActiveCampaign’s advanced automation and CRM tools.

GetResponse

Engage your audience with automated emails, backed by powerful analytics and segmentation options.

Campaign Monitor

Design visually appealing, action-driven campaigns with Campaign Monitor’s advanced tools.

Sendinblue

Create sophisticated, automated campaigns that convert with Sendinblue’s all-in-one platform.

What is email marketing?

Email marketing is a digital marketing approach that involves sending targeted emails to a list of subscribers. These emails can include promotional messages, newsletters, updates, and personalised content designed to engage recipients, build relationships, and drive conversions.

What makes Somebody Digital's email marketing services unique?

Somebody Digital’s email marketing services are particularly powerful due to our personalised approach, team of experts on hand to advise you, advanced automation capabilities, and segmentation techniques. We focus on delivering measurable results with tailored strategies that resonate with your audience, ensuring maximum engagement and ROI.

Is email marketing still relevant?

Yes, email marketing is still highly relevant. It consistently delivers a high ROI for dollars invested, allows for direct and personalised communication with customers, and integrates seamlessly with other digital marketing strategies. Email marketing adapts well to new trends and technologies, making it a powerful tool for businesses of all sizes and categories.

What are some common mistakes when doing email marketing?

Common mistakes in email marketing include not segmenting your audience, sending generic content, ignoring mobile optimisation, overloading emails with too much information, neglecting to test emails before sending, failing to include clear calls to action, and not tracking and analysing campaign performance.

What is the 3-5-7 rule for email marketing?

The 3-5-7 rule for email marketing suggests that you have 3 seconds to capture the reader’s attention with your subject line, 5 seconds to engage them with the opening sentence, and 7 seconds to convince them to take action with the rest of your email content. This emphasises the importance of concise, compelling, and well-structured emails.

How do you write a great B2B email?

To write a great B2B email, start with a compelling subject line that grabs attention. Personalise the greeting using the recipient’s name and company. Begin with a strong opening that addresses a pain point or need. Provide valuable content or a solution, keep the message concise and focused, and include a clear call to action. End with a professional closing and your contact information.

What email marketing tools does Somebody Digital use?

We utilise a range of tools, including HubSpot, Salesforce, Mailchimp, Klaviyo, Constant Contact, AWeber, ActiveCampaign, GetResponse, Campaign Monitor, and Sendinblue, to deliver effective campaigns.

How can email marketing fuel your overall inbound strategy?

Email marketing fuels your inbound strategy by nurturing leads through the sales funnel, providing valuable content, and driving traffic to your website. It enhances engagement with personalised messages, builds trust with consistent communication, and ultimately converts prospects into loyal customers.

Why is email marketing considered a timeless strategy?

Email marketing is considered timeless because it consistently delivers high ROI, offers direct communication with customers, and adapts to evolving digital trends. Its effectiveness in personalisation, segmentation, and automation ensures that it remains a powerful tool for businesses of all sizes.

How to build an email marketing strategy that works?

Build an email marketing strategy by setting clear goals, understanding your audience, and creating valuable content. Implement segmentation and automation, and regularly analyse performance metrics. Adjust your strategy based on data insights to continually improve your campaigns.

How do you integrate email marketing with other digital marketing channels?

We integrate email marketing with other digital marketing channels by aligning campaigns with social media, content marketing, and paid advertising strategies. This multi-channel approach ensures cohesive messaging, maximises reach, and enhances overall marketing effectiveness.

How do you measure the success of email marketing campaigns?

We measure the success of email marketing campaigns by tracking key performance metrics such as open rates, click-through rates, conversions, and ROI. Detailed analytics provide insights into campaign performance, allowing us to optimise and refine strategies for better results.

What is A/B testing in email marketing, and why is it important?

A/B testing involves experimenting with different elements of your emails to determine what resonates best with your audience. It is crucial for optimising performance and achieving better results.

What types of email templates do you provide?

We provide a variety of templates tailored to different types of campaigns, including promotional emails, newsletters, transactional emails, and personalised content.

Ready to Fly?

We don’t do generic pitches. In our Discovery Call, we’ll dive deep into your business objectives, analyse your current email campaigns, and show you exactly how we can elevate your email marketing within your budget.

If you’re looking to partner with a full-service email marketing agency that delivers results and boosts engagement, reach out to Somebody Digital today!