ABM
Paid Media
SEO
CRO
Analytics
Email
Analytics
Crunch Data Like Cereal with Our Analytics Services
Brands We’ve Optimised
Get real-time data to make informed business decisions.
Transform your understanding of your customers’ behaviour and journey.
Digital Analytics Services include in-depth multi-channel landing page performance insights, including detailed user journey reporting with audience and demographic insights.
Improved reporting means increased ROI.
As a Data Driven Digital Analytics Agency we offer you custom reports specific to driving your business objectives, helping you achieve them faster.
Tools We Like to Use
Awards & Recognition
It’s not all marketing fluff: we can put our awards where our mouth is.
Google Analytics is the engine that drives your business online
Knowledge is power, and GA4 will offer your business detailed data to optimise marketing and e-commerce efforts for impressive ROI.
Privacy and Compliance
GA4 is designed to increase legislative compliance, from GDPR to DMA. Our digital analytics services include regular audits and consent management to ensure your business is compliant.
Integrate with Existing Tools
Take understanding your customer to the next level with our GA4 services, integrated with your existing CRM tools to offer deep understanding of your customer pain points, touch points and conversion points.
Leverage Machine Learning
Learn more about your customers using structured event data, and enjoy the benefits of native ML built into GA4 to predict your users’ behaviour.
Enrich and Augment Data
As a leading Google analytics agency, we will integrate your GA4 instance with other channels to enrich your data landscape and provide a more holistic understanding of your marketing efforts
The difference between good and great
A Generalist Approach
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Out-of-the-box data solutions
- Reliance on individual insights
- Siloed problem-solving
- Focus on single channels
- Miscommunication & communication challenges
- Data collection difficulties
- Lack of cohesive analytics vision
Our Expert Approach
- Tailored, data-driven analytics solutions for all data requirements
- Multi-talented expers who achieve key business objectives
- Flexible adaptation to tools and methodologies to project needs
- Understand channel interactions, identify data patterns and correlations
- Translate complex data into clear, actionable insights
- Master data collection, storage, and implementation of tracking codes across platforms
- Conduct in-depth analysis, identify trends, and make data-driven recommendations
Don’t Just Take Our Word for It…
Case Studies
- Migrated all 3 website properties to Google Analytics 4
- Created custom reports to ease the transition
- No critical disruptions to client tracking or reporting
- Enriched data and tracking allowing for deeper consumer insights
Our Analytics Services
Our Analytics Expertise
Unleashing Data Insights Across Platforms
FAQ
What makes Somebody Digital's Analytics services unique?
With Somebody Digital, you’re not just getting data; you’re gaining a GA4 Agency who is dedicated to unlocking the full potential of your analytics. Our unique blend of expertise in advanced tracking, comprehensive audits, and strategic guidance ensures that your analytics implementation is not only accurate but also optimised for maximum impact. We stay ahead of industry trends and continuously refine our techniques to provide you with cutting-edge solutions. Whether it’s setting up custom event tracking, transitioning from Universal Analytics to GA4, or integrating with other platforms like BigQuery and Looker Studio, we’ve got you covered.
How to choose a digital analytics agency?
Selecting the right digital analytics agency involves considering several key factors. Prioritise expertise and experience in your industry, and ensure they offer the specific services you need. Check their technology and tools to see if they align with your business requirements. Look for customisation options to tailor their services to your goals. Transparency and clear communication are essential, as is finding an agency within your budget. Assess their support and training offerings and review their reputation through client testimonials and industry recognition.
Is Google Analytics phased out?
Google Analytics is not being phased out, but Universal Analytics has been replaced by Google Analytics 4 (GA4). As of July 1, 2023, Universal Analytics properties stopped processing data, and all users are encouraged to transition to GA4 for continued analytics services.
What is Google Analytics 4, and how is it different from Universal Analytics?
Google Analytics 4 is the latest version of Google Analytics, offering more advanced tracking capabilities, enhanced user-centric data, privacy compliance, and improved reporting features compared to Universal Analytics.
Can Somebody Digital assist with custom event tracking in GA4?
Yes, Somebody Digital specialises in setting up and managing custom event tracking in GA4 to provide you with precise, actionable and enriched data insights tailored to your unique business needs.
What common mistakes do brands make when setting up GA4?
Common GA4 setup mistakes include improper event tracking, not configuring data streams correctly, and neglecting to set up conversions and user properties. Somebody Digital helps avoid these pitfalls to ensure accurate data collection.
What other analytics platforms do you work with?
Aside from GA4, Somebody Digital works with other analytics platforms like Adobe Analytics, Amplitude, and various marketing automation tools such as Terminus, Demandbase, HubSpot, and Marketo.
How does a Google Analytics 4 agency improve our understanding of customer behaviour?
A GA4 agency provides deep insights into customer behaviour through advanced tracking and analysis, helping you understand user journeys, preferences, and pain points to improve customer experience.
Ready to Fly?
We don’t do generic pitches. In our Discovery Call, we’ll aim to understand your business objectives, investigate your analytics and tell you exactly what we can achieve within your budget.
If you’re looking to partner with a full service analytics agency that drives results and improves rankings, reach out to Somebody Digital today!
