Double Gold winner at the Global Search Awards 2024

PROGRAMMATIC

Hyper Personal Programmatic Services

Our programmatic strategies include hyper-relevant ad placements, based on detailed customer paths and an empathetic approach to each step in the funnel.
Book a Free Discovery Call

Brands we've optimised

acuris-vector-logo-xs
DB_Hoovers_logo-1
deltek-logo-200x116
Group-301
images-1
informatica-logo-1
lofta_logo-1
Mumsnet_logo-1
Nuance_Communications_logo_2018-1
onefinestay_logo
Performance_Health_11.05-1
Screenshot-2023-03-08-at-11.15-1
somebody-digital-second-home-logo
team-satchel-logo-vector
TTF_Stacked_Logo-1

Growth, guaranteed.

No asterisk.

  • More efficient CPM and CPC through our AI-powered tools
  • Greater variety of ad formats, for a more audience-focused approach
  • Super-powered remarketing, where you pay only for performance
Book a Free Discovery Call

Nü Skool Programmatic.

Our team uses tried-and-tested strategies as well as creative and empathetic tactics to not only get your search ads in front of the right people, but also ensuring they compete strongly against your competitors, and strongly prompt conversions.
Adele Todd
Head of Paid Media
Florian Tomko
Senior PPC Manager
Gary Claven
Senior Paid Social Manager
Clément Jacobs
PPC Manager
Ashleigh Rowles
PPC Manager
Catherine N.
Senior PPC Manager
Milena Margarit
PPC Specialist
Felipe Pinheiro
PPC Manager
AlanThePug
Marketing Mentor

Case Studies

Laminar was facing a few challenges: launching their product 3 months earlier than expected due to a competitor launch, and needed to simultaneously create both brand awareness and drive sales with their paid search campaign.
  • 259% increase in MQA movement
  • 59% of MQA leads moved into decision phase
  • 41% of MQA leads moved into purchase phase
Read Full Case Study

Tools We Like to Use

SimilarWeb
Jepto
skai
Shoptimised
Meltwater
AdClarity

FAQ

Programmatic marketing is an automated approach to buying and optimising digital advertising campaigns. It uses technology and algorithms to target specific audiences and deliver ads in real-time, using data-driven insights. Programmatic platforms enable marketers to purchase ad space across multiple channels and devices, while also providing advanced targeting options and performance tracking.

Implementing programmatic marketing allows for precise audience targeting, ensuring your ads reach the right people at the right time. This leads to improved ad relevance and higher engagement rates. Programmatic marketing also offers cost efficiencies, as it optimises ad placements to maximise return on investment. The automation and data-driven nature of programmatic marketing enables quicker decision-making and campaign optimisation.

Programmatic marketing offers granular audience targeting capabilities. It allows you to define specific criteria for your target audience, such as demographics, interests, browsing behaviour, and more. By reaching the most relevant audience, programmatic marketing enhances the effectiveness and efficiency of your campaigns, leading to increased brand awareness, conversions, and revenue.
Yes, it is a flexible approach that can complement and enhance other marketing channels, such as social media, search engine marketing, and email marketing. By combining programmatic advertising with your current strategies, you can create cohesive and synchronized campaigns that deliver consistent messaging across various touchpoints.

Programmatic marketing leverages real-time data and analytics to optimise ad placements and enhance ROI. Through continuous monitoring and automatic adjustments, programmatic platforms identify the most effective ad placements and target audiences, maximising engagement and conversions. This data-driven approach eliminates wasteful ad spending on irrelevant impressions, resulting in higher ROI and improved campaign performance.

Programmatic marketing supports a wide range of ad formats, including display ads, video ads, native ads, and mobile ads. These formats can be tailored to suit different objectives and platforms. For example, display ads can be static or animated banners, while video ads can be in-stream or out-stream videos. Programmatic platforms provide flexibility in choosing the ad format that aligns with your campaign goals and target audience.

Programmatic marketing leverages real-time data and analytics to optimise ad placements and enhance ROI. Through continuous monitoring and automatic adjustments, programmatic platforms identify the most effective ad placements and target audiences, maximising engagement and conversions. This data-driven approach eliminates wasteful ad spending on irrelevant impressions, resulting in higher ROI and improved campaign performance.

Ready to Fly?

We don’t do generic pitches. In our Discovery Call, we’ll aim to understand your business objectives, investigate your analytics and tell you exactly what we can achieve within your budget.
Book a Free Discovery Call
Linkedin-in X-twitter Facebook-f Instagram Youtube

ACCREDITATIONS

2024_USSearchFinalist_w
2024_GlobalSearchWinner-w
2024_EUSearch_w
2023_UKSearch_w
2023_EUSearch_w
2022_UKSearch_w
2021_EUSearch_w
2021_UKSearch_w
2021_UKSocialMediaAwards_w
2021_MasterWeeks
2021_UKDigitalGrowth_w
2020_conversionelite_w
2020_UKSearchAwards_w

Privacy Policy

Somebody Digital Ltd, Reg. 08530113, Registered address: 320 Garratt Lane, London, SW18 4EJ
Scroll to Top