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Apria - REMARKETING CASE STUDY
Resurrecting Leads Through Remarketing
Increase in ad Engagement Rate
Lift in impressions
Reduction in cost per impression metric
Apria.com is the dedicated arm of ApriaDirect that focuses specifically on the easy repurchase of consumable products related to other healthcare products, for example, cleaning wipes and masks for CPAP machines.
The client approached us with an audience targeting issue that needed a very creative solve: how could they re-activate the dead leads on their email lists, without compromising the guidelines on information security – and with a very minimal budget?
Using the provided list of dead leads, we enriched the database using a combination of specific tools and manual processes, leading to a 50% success rate on identified devices (the benchmark generally being 20–30% for this type of action).
As this arm of the business isn’t fully automated, it relies on consumers to call in and initiate the re-supply request. Therefore conversions weren’t completely as trackable in the traditional sense: but continued verbal feedback from the client indicated a huge success for this non-traditional strategy.
From almost no calls per month, Apria.com started receiving as many as 10 calls per day within the initial 6-month campaign period, and these numbers continue to rise.
From Good To Great
This kind of experimental campaign reflects our team’s substantial capacity to ideate and conceptualise creative strategies that not only test the boundaries of traditional marketing efforts but – above all – create significant results for our valued clients.
