While many businesses engage with the annual shopping holiday without a second thought, there is good reason to reconsider and reimagine whether Black Friday and the subsequent Cyber Monday are worth participating in. The experts at Somebody Digital have weighed in on some things your brand should think about
Form might follow function, but in the Digital Age, design has become a crucial cornerstone of everything we do, and everything we interact with. As September draws to a close, London celebrates an impressive 20 years of the London Design Festival, covering everything from cityscapes to sculptures, and you guessed
What is SEO and how to build an effective SEO strategy
How to build an event marketing strategy
What is programmatic advertising and how to drive ROI
In Part 2 of our marketing guides for B2B startups, we focus on social media. The opportunities, planning and tactics involved in optimising success across all available channels. For many in B2B, social media activation is not a first thought. Paid advertising on business media channels such as LinkedIn
Why data counts? Data. It’s described as the new combustion engine of this century. Fuelling organisations with the tools to predict human behaviour, analysing patterns that can ultimately transform how well it performs. And in marketing, data analytics help determine who your customer is and how you should be targeting
Effective marketing is difficult to get right for any startups. Between budget limitations, creative inspiration and decisions about the best platforms and channels, B2B startups have a lot to juggle when making marketing plans. There’s plenty to find out. We’ve developed this 2 part guide to help B2B startups take
What’s going on Google? 1 July 2023. It’s a significant date in digital marketing & measurement. Google announced earlier this year that its current Universal analytics platform (the one we all commonly use now) will stop collecting new data on July 1, 2023. In fact, Google announced
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