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AI and SEO: Efficiency Meets Expertise | Somebody Digital
While AI is not a new concept in the digital marketing realm, its role has evolved to make our lives easier while highlighting the importance of human expertise. AI has already made its mark in digital marketing, and its integration into SEO processes is no exception. With AI platforms, SEOs
Old-School Marketing Meets Digital | Somebody Digital
In a world of social media and cookies, digital marketers have spent far too much time reaching a vast, but wrong audience. The marketing pendulum had begun to swing in the opposite direction, back towards account-based marketing. Account-based marketing is primarily focussed on high-value B2B audiences. It’s a highly targeted
Our 10-Year Agency Journey | Somebody Digital
From paid media to SEO optimisation, Google Analytics, PPC campaigns and more digital marketing offerings, here’s what we’ve learned in 10 years
Google’s Ads Transparency Update: Unveiling Competitor Strategies for Marketers
Google’s Ads Transparency Update: Unveiling Competitor Strategies for Marketers
Google Price Monitoring for PPC | Somebody Digital
Google now allows you to monitor competitors’ prices in Google’s Merchant Centre. Here’s how it can impact PPC campaigns
Boost SEO with Social Media | Somebody Digital
The PT Barnum’s adage says, “There’s no such thing as bad publicity”. The same could be true when it comes to climbing the rankings on your favourite search engine. While good SEO work will be the primary driver that allows a business to reach that coveted number one spot, there
Turn Local Into Global: Expansion Tips | Somebody Digital
No business starts with the plan to stay small. With the IMF predicting a global economic contraction of 2.7% over the next year, expansion into new markets may be one of the primary avenues for businesses to maintain profits and growth in 2023. But international expansion can be an intimidating