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Oh yes! For us Brits, the Easter Spring break has finally arrived. Doesn’t it feel like we’re all coming out of a long dark winter? Time to spoil ourselves and indulge in some naughty and fabulous chocolate treats.   And speaking of fabulous egg shaped gifts – is anyone expecting

10,000 Europeans reveal their online shopping habits & expectations We’ve now been in lockdown for a year but with the good news that we are moving towards a way out and some kind of freedom again! So time to look towards the future and understand what economic and cultural shifts

It’s official(ish)! This week marks the 8-week countdown for us all being able to enjoy live indoor and outdoor events again.  Despite many festivals already sold out, there are many still available such as Camp Bestival in July, Reading & Leeds in August and the iconic Isle of Wight Festival

Happy International Womens’ Day! A moment to celebrate female achievement, spotlight role models and inspire the next generation of female change makers to fulfill their potential and passions – whatever those may be! We thought it would be great to catch up with Lydia Wright, our Head of CRO to

Its a travel stampede. A run for the sun. A crazy rush to secure that new, rare and precious commodity, a holiday away from home. However you describe this countdown from lockdown to check in, travel options are now open and no travel operator should get left behind.   But

Last time on Somebody Digital, we posted a basic tutorial for people wanting to get started with testing in VWO. In this tutorial, we discussed how you could set up an A/B test in this software, as well as how things like variations and goals worked in the context of

Here at Somebody Digital, we use a wide range of tactics when doing digital marketing for our clients. We use inbound and onsite SEO to ensure our clients are ranking on Google, structure ad campaigns through PPC, and use a mix of organic and paid social to bolster their presence

The Somebody Digital Team have launched a new product this week, User Fountain – a managed service for user testing. We created it as we realised the huge value user testing offered for clients when we provided it as part of our conversion rate optimisation programs. User testing is a

Often as a new CRO program commences there is a desire to get a test winner out of the door fast – to get everyone excited about the program and start proving its value to the business quickly. CRO can, and should be a fast-moving program. Insights in, learnings out.

If you opened this article hoping to find some quick tricks to help you win at Conversion Rate Optimisation (CRO) then I’m afraid you may be disappointed. Because like it or not, the number of blanket rules and guaranteed wins in our field are limited. There are thousands of articles