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The Beginner’s Guide to A/B Testing in VWO Here at Somebody Digital, we use a wide range of tactics when doing digital marketing for our clients. We use inbound and onsite SEO to ensure our clients are ranking on Google, structure ad campaigns through PPC, and use a mix of

The Team Behind Somebody Digital have Launched User Fountain – A Managed Service for User Testing The Somebody Digital Team have launched a new product this week, User Fountain – a managed service for user testing. We created it as we realised the huge value user testing offered for clients

Often as a new CRO program commences there is a desire to get a test winner out of the door fast – to get everyone excited about the program and start proving its value to the business quickly. CRO can, and should be a fast-moving program. Insights in, learnings out.

3 Guaranteed (or not) Tricks To Help You Win at CRO If you opened this article hoping to find some quick tricks to help you win at Conversion Rate Optimisation (CRO) then I’m afraid you may be disappointed. Because like it or not, the number of blanket rules and guaranteed

Your Marketing Agency is Probably Charging You Wrong Don’t take that as an attack. There is every possibility that your working relationship with your marketing agency was arrived at after carefully reviewing all possible options, and careful negotiation of all terms. However, that isn’t usually the way it works. More

The Machines are Learning: The Senior Marketer’s Developing Role in PPC The machines are coming! Don’t worry too much, we aren’t predicting some sort of robot led, Terminator style apocalypse. But it is a serious question. What does happen when machines get better at doing a job over a human?

For many businesses creating an international marketing strategy is both a dream and nightmare rolled into one.   Increasing profits, developing powerful new relationships and strengthening your global position in the market certainly has its pull. Yet the logistical, technical and marketing challenges faced by going global can often outweigh

Ok Google, Tell Me About Voice Search Optimisation Voice search has taken the world by storm. First with the release of Amazon’s Alexa device, closely followed by a similar offering from Google, Apple and others all seeking to take their piece of the pie. This article will give an overview

B2B Sales: Real Tactics That Help You Win Sales can generally be a stressful art to master, making B2B sales even more confusing and complex. In this article we run through some of the best B2B sales strategies that really work for businesses.   Hollywood paints it as a hard