Blog / 8 Weeks To Perfect Your Ticket Sales Strategy!

It’s official(ish)! This week marks the 8-week countdown for us all being able to enjoy live indoor and outdoor events again. 

Despite many festivals already sold out, there are many still available such as Camp Bestival in July, Reading & Leeds in August and the iconic Isle of Wight Festival too. In the words of Ticketmaster, Summer is Uncancelled!

What’s more, there’s a whole host of new events and festivals this year including the brand new month long South Facing in August, held at Crystal Palace Bowl, the first ever Look-A-Like tribute festival in Southport and if food’s your thing – check out the National Geographic Traveller Food Festival in London between 17-18 July.

Whether its music, literature or family festival glamping, we’re all spoiled for choice this year! For many of us that’s great news but for organisers and digital ticket platforms – that’s more challenging.

If you’re in the business of events and ticket sales, how do you ensure that campers, glampers and festival fans don’t lose their way on your website and drift off elsewhere? How do you prevent a year of hope, undermined by a year of frustration?

We’re here to help you! Our case study for Ticket Factory increased their web traffic by18% and a transactional ticket increase of over 8%.

We used AI analysis to explore what challenge blocks could be at play on the shopping basket page. Distracting features included a prominent navigation search bar and hotspot analysis revealed that an option to ‘show seats’ was preventing a seamless journey to check out.

The team also discovered that 50% of users were dropping out of the transactional journey as the option to scroll down and continue to checkout was located too far down the page.

By removing the distracting navigation search bar and seat selection buttons and making ‘get my tickets’ a visible and sticky constant on the shopping page, more users proceeded to check out with an 8% increase in transactions.

Let’s take your ticket bookers straight to transaction! Contact us for a free consultation.