While AI is not a new concept in the digital marketing realm, its role has evolved to make our lives easier while highlighting the importance of human expertise. AI has already made its mark in digital marketing, and its integration into SEO processes is no exception. With AI platforms, SEOs
In a world of social media and cookies, digital marketers have spent far too much time reaching a vast, but wrong audience. The marketing pendulum had begun to swing in the opposite direction, back towards account-based marketing. Account-based marketing is primarily focussed on high-value B2B audiences. It’s a highly
From paid media to SEO optimisation, Google Analytics, PPC campaigns and more digital marketing offerings, here’s what we’ve learned in 10 years
Google’s Ads Transparency Update: Unveiling Competitor Strategies for Marketers
Google now allows you to monitor competitors’ prices in Google’s Merchant Centre. Here’s how it can impact PPC campaigns
The PT Barnum’s adage says, “There’s no such thing as bad publicity”. The same could be true when it comes to climbing the rankings on your favourite search engine. While good SEO work will be the primary driver that allows a business to reach that coveted number one spot, there
Digital marketing is a broad-spectrum discipline, covering everything from Paid Media to SEO efforts and CRO on websites, along with various content production offerings. The hole in digital marketing’s formula is when it comes to tracking offline conversions. While there are myriad clever tools marketers can use to garner data
