Blog / Rebranding as an evolution: Our personal journey from good to great.

Somebody Digital’s branding has undergone a continuous process of development and transformation, fueled by an unwavering commitment to excellence. We are dedicated to pushing our boundaries, always striving to transition from being good to achieving greatness. In this blog post, we will not only delve into the story of our rebrand but also introduce you to the charismatic figure of Alan the Pug. But before we embark on this journey, let’s take a moment to reflect on the evolution of our branding since 2013 – a journey we proudly call “From Good to Great.”

The Role of Color Chemistry in Our Brand

At Somebody Digital, a dynamic digital marketing agency, we believe in the transformative power of colour psychology in shaping our brand identity. Our logo, featuring a captivating cluster of interconnected blobs, embodies our core values of dynamism, proactiveness, aspiration, confidence, and knowledge. This visual representation resonates with our commitment to fuelling growth through knowledge and insight

Our primary colour palette, consisting of yellow, blue, and very dark blue, strikes a balance that embodies our creative spirit, dependability, authority, and sophistication. These colours evoke a sense of trust and innovation, reflecting our expertise and approachability.

In addition to our primary colours, our secondary colour palette includes dark blue, strong cyan, and soft red. These hues complement our primary colours, symbolising our passion, freshness, and trustworthiness. These colours are intricately woven into our design elements, reinforcing our brand’s identity as collaborative, agile, fun, innovative, results-oriented, and bespoke. At Somebody Digital, the science of colour psychology plays a pivotal role in conveying our brand’s essence to our audience.

Meet Alan the pug

Combining AI technology with our expert art direction, we’ve generated Alan the Pug as our frontman to embody the spirit of “from good to great”. We are dedicated to uplifting our clients beyond their expectations, guiding them on a transformative journey from being merely good to achieving greatness. Alan, our adorable pug, has seamlessly transitioned from a symbol of cuteness to a proud emblem of uniformity, symbolising our multifaceted expertise.

We wanted to create a visual identifier that people would instantly recognise. That’s because in the Digital Age, names are quickly forgotten, but the agency with the memorable, adorable pug mascot will stay etched in minds. Our commitment to embracing AI is at the heart of our innovation, allowing us to deliver exceptional results, and Alan serves as a testament to the fusion of creativity and technology in our approach.

Alan has played a multitude of roles, demonstrating our proficiency across various sectors. He embodies the commitment of Somebody Digital to empower businesses and individuals to reach new heights of success.

In conclusion, Somebody Digital’s journey from “Good to Great” reflects our ceaseless pursuit of excellence and innovation, for both ourselves and our clients. Our branding evolution, guided by colour psychology and embodied by Alan the Pug, is a testament to our commitment to our clients and our dedication to shaping a brighter future in the ever-evolving world of digital marketing.

Brand Guideline