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24th November 2023
The matter of multilingual marketing
It’s impressive to be able to speak more than one language. But it’s a special talent to be able to market in more than one language. “I think it’s safe to say that at some point most businesses want to expand into new market...
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24th November 2023
What’s in store for 2024?
Each year our best brains come together to collectively consider what the coming year might hold for digital marketers. We’ve had a look at our crystal ball, and here’s what we consider important for those in the industry in ...
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12th November 2023
From Shock to Rock: 16 nominations for Somebody Digital
Well, well, well... look who's accidentally stumbled into the limelight! That's right, it's us, Somebody Digital. In a turn of events that has left even our office plants in shock, we've been shortlisted for a whopping 16 cat...
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18th October 2023
Progress, not perfection: the incremental magic of CRO
Conversion rate optimization is not what you think. It’s not just testing the colours of buttons to drive more clicks, or seeing if a banner placed at the top of a screen instead of the side of a screen will drive more conver...
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CRO
18th October 2023
Mastering Conversion Rate Optimisation
In today's competitive digital landscape, businesses strive to enhance their online presence and maximize conversion rates. While it may seem tempting to focus on trivial elements like button colours, the real magic of Conver...
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6th October 2023
Using the colour spectrum to drive CRO: The psychology behind colours
As an agency, we consistently harness the power of colour psychology and employ strong visual hierarchy principles in all of the Conversion rate optimization (CRO) projects we undertake for our clients. This approach not only...
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CRO
