Social media can resolve a number of business challenges from launching products, brand awareness and culture to driving leads and sales. As an expert paid social agency, we have an end to end knowledge of how to amplify each channel for the greatest possible impact.
Our Approach to Paid Social
Our paid social marketing team commence our client’s strategy by understanding business needs and matching which social media platforms to select for meaningful business results. The truth is that some of the biggest social platforms won’t bring anything to your bottom line so careful selection is key. Our expert paid social media approach curates a clear roadmap that informs, engages, grows and converts your audience with results that deliver an impressive ROI.
Specialists in paid social media optimisation
How we optimise your business presence on social media? It starts with a plan. In our case, a methodical 6 step plan. Our audit process reviews your current and competitor activity. We build your perfectly matched singular or multiple customer personas and curate a suite of enticing copy and creative to positively connect. And then the work begins! Implementing the campaign is only the beginning. Our experienced paid social marketing team monitor, adjust, test and rapidly update so we are constantly making your budget work harder and the results more impressive.
What is a paid social media marketing agency?
A paid social agency has special expertise in developing paid advertising campaigns across social media. Whether Linkedin, Facebook or Instagram, paid social advertising is a powerful tool that allows business to reach new customers by amplifying products and services to huge and highly targeted audiences.
What does a specialist paid social agency do?
At Somebody our award winning paid social media campaigns start with a brief. Every client is different with a potential set of tools and opportunities that can be amplified through paid campaigns. This could be simply about raising brand awareness in a competitive marketplace or driving customers to sign up for webinars or download e-books. Campaigns usually have a clear call to action (CTA) that can be measured in terms of volume and cost - and swiftly adjusted to improve reach and decrease cost.
What are the best strategies for social media marketing?
Not all social media platforms will support your business to drive revenue or results so starting with a clear brief and objectives is essential. For example, Linkedin performs well for B2B campaigns, giving any paid social marketing agency the insights to design successful campaigns. But this has to be blended with experience and paid social advertising expertise. Reading the signs and knowing how to evaluate the data means that costs can be rapidly reduced and achievements can be swiftly achieved.