A paid social agency has special expertise in developing paid advertising campaigns across social media. Whether Linkedin, Facebook or Instagram, paid social advertising is a powerful tool that allows business to reach new customers by amplifying products and services to huge and highly targeted audiences.

At Somebody our award winning paid social media campaigns start with a brief. Every client is different with a potential set of tools and opportunities that can be amplified through paid campaigns. This could be simply about raising brand awareness in a competitive marketplace or driving customers to sign up for webinars or download e-books. Campaigns usually have a clear call to action (CTA) that can be measured in terms of volume and cost - and swiftly adjusted to improve reach and decrease cost.

Not all social media platforms will support your business to drive revenue or results so starting with a clear brief and objectives is essential. For example, Linkedin performs well for B2B campaigns, giving any paid social marketing agency the insights to design successful campaigns. But this has to be blended with experience and paid social advertising expertise. Reading the signs and knowing how to evaluate the data means that costs can be rapidly reduced and achievements can be swiftly achieved.