B2B Marketing in Flux
Industry insights from your target audience
B2B in Flux is a podcast from the team at Somebody Digital, an award-winning global agency, exploring how modern B2B growth really works in an era shaped by AI, fragmentation, and constant change.
The show looks at how B2B companies create and execute strategy, how marketing and growth teams operate across complex systems, and how decisions are actually made and influenced inside organisations.
B2B in Flux is for experienced B2B marketers and leaders who want clearer thinking and a more honest view of what drives growth today.
Welcome to the B2B in Flux podcast, where we dig into how marketing, sales, and buyers connect in today's B2B world, exploring what's working, what's broken, and what's evolving. This podcast is for marketers who want to understand the people and customers they are really selling to.
In this episode, we have a conversation with a real person on the buying committee. The guest is Kris Bondi, a CEO who has been involved in multiple technology and software negotiations. The discussion is practical, focusing on what buying looks like from a CEO's perspective and what vendors get right and wrong when trying to win over stakeholders in that position.
About
B2B in Flux is a podcast from the team at Somebody Digital, an award-winning global agency, exploring how modern B2B growth really works in an era shaped by AI, fragmentation, and constant change.
The show looks at how B2B companies create and execute strategy, how marketing and growth teams operate across complex systems, and how decisions are actually made and influenced inside organisations.
B2B in Flux is for experienced B2B marketers and leaders who want clearer thinking and a more honest view of what drives growth today.
The Experts
John Wilkes and Cristiano Winckler are industry-leading experts in B2B marketing. Between collecting over 25 accolades over the past two years and speaking at global events like Brighton SEO and HeroConf, in their spare time, share their knowledge and interview B2B leaders on the B2B In Flux podcast.
B2B in Flux is a podcast from the team at Somebody Digital, an award-winning global agency, exploring how modern B2B growth really works in an era shaped by AI, fragmentation, and constant change.
The show looks at how B2B companies create and execute strategy, how marketing and growth teams operate across complex systems, and how decisions are actually made and influenced inside organisations.
B2B in Flux is for experienced B2B marketers and leaders who want clearer thinking and a more honest view of what drives growth today.
Welcome to the B2B in Flux podcast, where we dig into how marketing, sales, and buyers connect in today's B2B world, exploring what's working, what's broken, and what's evolving. This podcast is for marketers who want to understand the people and customers they are really selling to.
In this episode, we have a conversation with a real person on the buying committee. The guest is Kris Bondi, a CEO who has been involved in multiple technology and software negotiations. The discussion is practical, focusing on what buying looks like from a CEO's perspective and what vendors get right and wrong when trying to win over stakeholders in that position.