Your Weekly 15-Minute Marketing Leadership Upgrade
- Short weekly sessions designed for busy B2B marketing leaders
- Just 15 minutes a week to stay ahead of the curve. Dip in when you like
- Get the latest digital marketing + AI advances to grow your pipeline
- No filler, no sales pitch, only the sharpest winning strategies and case studies
- Every Tuesday | 15 minutes
- 6:00PM EDT (12:00PM CEST)
You will receive an email with live workshop access details from our team after signing up and be emailed the video and notes after each event.
This Course includes:
- 15-min weekly sessions
- On-demand recordings
- 30-min optional expert Q&A
- High-impact marketing + AI topics
MARKETING IQ LIVE
Why This Is Different
LinkedIn is full of posers, and most workshops take an hour to deliver what could be said in fifteen minutes. We respect your time (and sharpen our delivery) to give you the edge as a marketing leader.
Practical & Actionable
Leadership-level insights you can apply immediately for growth in your performance marketing channels.
Recurring & Predictable
Sign up once to your calendar and get a recurring invite to join those that are on your roadmap
Just 15 Minutes
We focus hard, respect your pre-existing knowledge and focus to give you what you need to know and nothing else.
Smart, Not Awkward
Virtual and focused — no forced networking or breakout rooms.
Go Deeper with Q&A
After each session stay for an optional 30-minute Q&A to ask real implementation questions, answered by people who’ve done it at scale..
Topics That Count
We focus on the marketing strategies and AI innovations that we have tested and move the needle
What You'll Learn
Sessions are led by directors across Somebody Digital, along with special leading industry guests sharing what’s working and what we’re testing for our other $100M+ APP B2B clients right now — and how to apply it inside your company.
Upcoming topics include
6:00pm EDT
10th February
2026
The B2B CMO’s 90-Day Plan for a Turnaround of a Lean Team
Cristiano Winckler
Director of Digital Operations
Leadership
B2B Marketing
Strategy
6:00pm EDT
24th February
2026
15 Minutes to Creating a Revenue-Centric Demand Engine For CMOs Leading Lean & Ambitious Teams
John Wilkes
Co-founder
Leadership
B2B Marketing
Strategy
6:00pm EDT
10th March
2026
The Integrated Marketing OS: The 15-Minute Blueprint for Marketing Leaders to Compound Their Lean Team Marketing Activities
John Wilkes
C0-founder
Leadership
B2B Marketing
Strategy
6:00pm EDT
24th March
2026
The Executive Whisperer's Playbook: How to Talk to The Board About What Marketing's New Role in the AI Era
John Wilkes
Co-founder
Leadership
B2B Marketing
Strategy
6:00pm EDT
7th April
2026
Decoding the Tech Buyer: What 10 CTOs Told Us They Actually Want from Your Marketing
Cristiano Winckler
Director of Digital Operations
Leadership
B2B Marketing
Strategy
6:00pm EDT
21st April
2026
The Brand Anonymity Test For CMOs: Is Your Brand a Ghost in the Machine and What to do About it
John Wilkes
Co-founder
Leadership
B2B Marketing
Strategy
6:00pm EDT
5th May
2026
The CFO-Ready Marketing Dashboard: A 15-Minute Blueprint for Proving Marketing's ROI
John Wilkes
Co-founder
Leadership
B2B Marketing
Strategy
6:00pm EDT
19th May
2026
The Single Source of Truth: Ending Data Chaos for Lean Marketing Leaders
John Wilkes
Co-founder
Leadership
B2B Marketing
Strategy
Go Deeper with Q&A
Each session is 15 minutes of insight. Afterwards, you can stay for an optional 30-minute Q&A to ask real implementation questions, answered by people who’ve done it at scale.
6:00PM EDT (12:00PM CEST)
Award-Winning Digital Marketing Agency
Optimizing for the B2B Buying Committee
John Wilkes, Micheal McCann
Experimentation and Conversion Rate Optimization
John Wilkes, Stuart Rex
Future-proofing your SEO
Kyle Roof, Stephan Marais & Cristiano Winckler