Gold Award Winners at the 2024 UK Search Awards

MARKETING MASTERCLASSES

Experimentation and Conversion Rate Optimisation

John Wilkes, Head of Conversion Rate Optimisation at Somebody Digital, sits down with Stuart Rex of Webtrends Optimizer to discuss landing page optimisation and how the post-click experience of a website can influence conversions. These experts discuss the value of simple optimisation techniques, along with experimenting and testing for webpage optimisation to drive an increase in conversions, leveraging existing traffic.

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Future-proofing your SEO

Kyle Roof, Stephan Marais & Cristiano Winckler

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