Cash In on Clicks
with Our Paid
With cutting-edge tools and empathetic strategies,
our team turns “scroll, scroll” into “click, click”.
Brands We've Optimised
- Campaigns focused on cross-channel reach and conversions, for better ROI
- Maximising audiences, by segmenting data that includes intent as a key parameter
- Using context and empathy as a strategy for more effective conversions
Nü Skool Paid Search.
Our team uses tried-and-tested strategies as well as creative and empathetic tactics to not only get your search ads in front of the right people, but also ensuring they compete strongly against your competitors, and strongly prompt conversions.
we can prove it.
Laminar was facing a few challenges: launching their product 3 months earlier than expected due to a competitor launch, and needed to simultaneously create both brand awareness and drive sales with their paid search campaign.
- 259% increase in MQA movement
- 59% of MQA leads moved into decision phase
- 41% of MQA leads moved into purchase phase
Meaco challenged us to increase their YoY revenue by 500% during the summer months, by boosting sales of their high-quality cooling products. Using weather triggers and product-related search terms, we targeted high spenders and used agile strategies to achieve our goal.
- Estimated 1000% increase in revenue
- Estimated 1:10 ROI score
Tools we like to use
What is paid search marketing?
Paid search marketing, also known as search engine advertising or pay-per-click (PPC) advertising, involves bidding on keywords to display ads in search engine results. When users search for specific terms related to your business, your ads appear at the top or bottom of the search results page. Paid search marketing works by driving targeted traffic to a website, increasing brand visibility, and generating potential leads and conversions.
How does paid search marketing work?
Paid search marketing works by participating in auctions conducted by search engines like Google and Bing. Advertisers bid on relevant keywords related to their products or services. When a user enters a search query matching those keywords, the search engine determines the ad rank based on the bid amount, ad quality, and other factors. The ads with the highest ad rank are displayed prominently in the search results, and the advertiser pays only when the ad is clicked.
What platforms can we use for paid search marketing?
The most widely used platform for paid search marketing is Google Ads (formerly known as Google AdWords). It allows you to create and manage search ad campaigns that appear on Google's search engine results pages. Bing Ads is another popular platform that enables you to run paid search campaigns on the Bing search engine. These platforms offer robust targeting options, campaign management tools, and reporting features to optimize your paid search efforts.
How can paid search marketing help us reach our target audience?
Paid search marketing enables precise audience targeting to reach your desired audience. You can select specific keywords, demographics, geographic locations, and even device preferences to ensure your ads are shown to the most relevant users. This targeting capability helps you connect with potential customers actively searching for products or services like yours, increasing the chances of conversions and maximizing the return on your advertising investment.
What are the key metrics to measure the success of our paid search campaigns?
When evaluating the success of your paid search campaigns, several key metrics can provide valuable insights. These include click-through rate (CTR), which measures the percentage of users who click on your ads compared to the number of impressions; conversion rate, which tracks the percentage of users who complete a desired action (such as making a purchase or submitting a form); cost per click (CPC), which calculates the average cost of each click on your ads; and return on ad spend (ROAS), which measures the revenue generated for every dollar spent on advertising.
How can we optimize our paid search campaigns for better performance?
To optimize your paid search campaigns, it's essential to regularly analyze and refine your strategies. Some optimization techniques include conducting keyword research to identify high-performing keywords, testing different ad variations to improve click-through rates, optimizing landing pages for better conversions, adjusting bidding strategies based on performance data, and leveraging ad extensions to provide additional information and improve ad visibility. Ongoing monitoring and analysis allow you to make data-driven adjustments and continually improve campaign performance.
Can we track the effectiveness of our paid search campaigns?
Yes, tracking the effectiveness of your paid search campaigns is crucial to measure their impact and make informed decisions. Platforms like Google Ads and Bing Ads provide robust tracking and analytics tools that allow you to monitor campaign performance. You can track metrics such as impressions, clicks, conversions, revenue, and ROI. Additionally, setting up conversion tracking and integrating your paid search campaigns with web analytics platforms like Google Analytics can provide deeper insights into user behavior, attribution, and the overall impact of your paid search efforts.