Hyper Personal Programmatic
Our programmatic strategies include hyper-relevant ad placements, based on detailed customer paths and an empathetic approach to each step in the funnel.Book A Discovery Call
Brands We've Optimised
- More efficient CPM and CPC through our AI-powered tools
- Greater variety of ad formats, for a more audience-focused approach
- Super-powered remarketing, where you pay only for performance
Nü Skool Programmatic
Using our specialised tools, a tailored programmatic campaign will not only increase your reach, but also the volume of both organic and paid searches. Our tools allow for detailed drilldowns and educated learnings, which in turn provide clearer conversions and better attribution – which leads to more effective strategies.
we can prove it.
Laminar was facing a few challenges: launching their product 3 months earlier than expected due to a competitor launch, and needing to create both brand awareness and drive sales.
- 259% increase in MQA movement
- 59% of MQA leads moved into decision phase
- 41% of MQA leads moved into purchase phase
One of Revenera’s key products was experiencing a slowdown in interest and sales. We launched a 3-month test project to diversify their marketing channels and expand their audiences, in order to drive more product demo requests.
- 100 additional leads per month, over 3 months
- 200% increase in product demonstration requests
- 18% reduction in Cost Per Lead
Tools we like to use
What is programmatic marketing, and how does it work?
Programmatic marketing is an automated approach to buying and optimizing digital advertising campaigns. It uses technology and algorithms to target specific audiences and deliver ads in real-time, using data-driven insights. Programmatic platforms enable marketers to purchase ad space across multiple channels and devices, while also providing advanced targeting options and performance tracking.
What are the benefits of implementing programmatic marketing in a business?
Implementing programmatic marketing allows for precise audience targeting, ensuring your ads reach the right people at the right time. This leads to improved ad relevance and higher engagement rates. Programmatic marketing also offers cost efficiencies, as it optimizes ad placements to maximize return on investment. The automation and data-driven nature of programmatic marketing enable quicker decision-making and campaign optimization.
How does programmatic marketing help achieve marketing goals?
Programmatic marketing offers granular audience targeting capabilities. It allows you to define specific criteria for your target audience, such as demographics, interests, browsing behaviour, and more. By reaching the most relevant audience, programmatic marketing enhances the effectiveness and efficiency of your campaigns, leading to increased brand awareness, conversions, and revenue.
Can programmatic marketing be integrated with existing marketing strategies?
Yes, it is a flexible approach that can complement and enhance other marketing channels, such as social media, search engine marketing, and email marketing. By combining programmatic advertising with your current strategies, you can create cohesive and synchronized campaigns that deliver consistent messaging across various touchpoints.
How can programmatic marketing improve return on investment (ROI)?
Programmatic marketing leverages real-time data and analytics to optimize ad placements and enhance ROI. Through continuous monitoring and automatic adjustments, programmatic platforms identify the most effective ad placements and target audiences, maximizing engagement and conversions. This data-driven approach eliminates wasteful ad spending on irrelevant impressions, resulting in higher ROI and improved campaign performance.
What kind of ad formats can be used in programmatic marketing?
Programmatic marketing supports a wide range of ad formats, including display ads, video ads, native ads, and mobile ads. These formats can be tailored to suit different objectives and platforms. For example, display ads can be static or animated banners, while video ads can be in-stream or out-stream videos. Programmatic platforms provide flexibility in choosing the ad format that aligns with your campaign goals and target audience.
How can you measure the success of programmatic marketing?
Programmatic marketing offers robust measurement and reporting capabilities. It provides detailed insights into key performance indicators (KPIs) such as impressions, clicks, conversions, and cost-per-acquisition (CPA). These metrics help you evaluate the success of your campaigns and make data-driven decisions for future optimizations. Additionally, programmatic platforms often integrate with third-party analytics tools, allowing for deeper analysis and cross-channel attribution to assess the holistic impact of your marketing efforts.