Getting in front of your target audience and past visitors – on
every channel, and every platform, in the most effective way.
Brands We've Optimised
- Accurately and sensitively retargeting your past visitors and customers
- Enabling effective remarketing to industries that may be constrained by legislation
- Strategic and creative use of channels and content to hit the right audience at the right time
Nü Skool Remarketing
Our team goes above and beyond every time, by considering and deploying strategies that are tailored to your specific industry and target market. Our extensive remarketing history includes the creative use of channels and tactics, to get our clients effective results – and keeping their communications engaging, rather than irritating.
we can prove it.
Apria.com was faced with a very unique problem: how could they market to dead leads on their existing email list, without compromising info-sec guidelines? We created an experimental campaign that only addressed this, but also continues to provide new sales leads on an ongoing basis.
- 27% lift in engagement rate from previously disengaged users
- 327% estimated increase in revenue
- 78% reduction in cost per engagement
LinkedIn hadn’t served Acuris well in the past, despite having a downloadable resource to help drive leads. Using updated tonality, creative and paid media strategy, we utilised our remarketing efforts to drive the message – and the leads – home for Acuris.
- 150% increase in leads
- 70% conversion rate from leads to sales
Tools we like to use
What is a remarketing campaign, and how does it differ from regular advertising campaigns?
A remarketing campaign is a targeted advertising campaign that focuses on reaching users who have previously interacted with your website, app, or brand. It uses tracking technology to display customized ads to these past visitors as they browse other websites or use mobile apps. Unlike regular advertising campaigns that target broader audiences, remarketing campaigns specifically target users who have already shown interest, aiming to re-engage them and increase conversions.
How can a remarketing campaign help in re-engaging potential customers?
A remarketing campaign can help re-engage potential customers by keeping your brand visible to users who have previously shown interest but haven't completed a desired action, such as making a purchase. By displaying relevant and tailored ads to these users, you can remind them of your products or services and provide incentives or offers to encourage them to return and convert. Remarketing campaigns act as a reminder and reinforcement of your brand, increasing the likelihood of re-engagement and conversions.
Which platforms or channels are suitable for running remarketing campaigns?
Remarketing campaigns can be run on various platforms and channels. The most common ones include Google Ads, which allows you to target past website visitors across the Google Display Network and YouTube; Facebook Ads, where you can reach users who have interacted with your website or engaged with your Facebook page or content; and LinkedIn Ads, which enables you to target users who have visited your website or engaged with your LinkedIn content. These platforms provide robust remarketing capabilities and reach a wide range of potential customers.
Can we use dynamic ads in our remarketing campaigns?
Yes, dynamic ads can be utilized in remarketing campaigns to enhance personalization and relevance. Dynamic remarketing allows you to automatically display ads that feature specific products or services that users have previously viewed on your website. These ads dynamically generate product images, descriptions, and prices based on the user's past behaviour, delivering highly personalized and enticing content. Dynamic ads in remarketing campaigns have proven to be effective in driving conversions and re-engaging potential customers.
How can we set up a remarketing campaign and track user behaviour?
To set up a remarketing campaign, you typically need to place a tracking pixel or code snippet on your website or app. This code tracks user behaviour, such as page visits or specific actions taken, and sends this data to the remarketing platform. You can then create specific remarketing lists based on user behaviour and target these lists with customized ads. The tracking data allows you to track user interactions, measure conversions, and analyse the performance of your remarketing campaigns. It helps to partner with an agency that specialises in creating remarketing campaigns.
How can we optimize our remarketing campaigns for better results?
Some key optimization techniques include creating segmented remarketing lists based on specific user behaviour or actions, tailoring ad creatives and messaging to each audience segment, setting frequency caps to control ad exposure, regularly testing different ad variations, and analysing performance metrics to identify areas for improvement. Continuous monitoring and optimization are crucial for maximizing the effectiveness of your remarketing campaigns and achieving better results.
Are there any privacy considerations we should be aware of when running remarketing campaigns?
It is essential to adhere to data privacy regulations and ensure proper handling of user data. Clearly communicate your data collection practices and provide users with options to opt-out of remarketing. Additionally, use anonymized or pseudonymized data when creating remarketing lists to protect user privacy. Being transparent about your remarketing practices and respecting user preferences will help maintain trust and compliance with privacy regulations.