Performance Max (PMax) campaigns have transformed paid media, offering full automation across Google’s and Microsoft’s networks. But while PMax is positioned as a game-changer in digital advertising, it has limitations—particularly when it comes to acquiring new customers. As Adele Todd, Head of Paid Media at Somebody Digital, explains: “PMax
While expanding into international markets presents businesses with exciting growth opportunities, it also introduces complexities such as cultural differences, shifting buyer expectations, regulatory challenges, and heightened competition. Without a structured ABM strategy, businesses risk ineffective marketing, misallocated resources, and limited success in their new markets. Working with a multilingual
A recent TikTok video has sparked a lively debate within the digital marketing community about whether Chat GPT and Microsoft’s Bing could disrupt Google’s long-held supremacy in search and advertising. The video claims that users are increasingly opting for Chat GPT over Google and suggests that businesses must pivot to
Redesigning a website is a major undertaking. Whether for a new brand identity, technical updates, or performance goals, businesses often face the dilemma of iterating on their existing site or starting afresh. While launching a brand-new website may seem like an exciting opportunity for a complete overhaul, the practical and
Paid media is the darling of digital marketers everywhere, and it’s easy to understand why. The math is simple: pay money, get results. If only it were actually that simple. Did you know that only 3% of ad clicks convert, potentially wasting up to 97% of paid media budgets? In
Decision Makers Don’t Need More Data. They Need Better Data. Better digital marketing KPIs begin by changing the way agencies and marketers report on their daily activities. For many board members and C-suite leaders, the marketing team’s effectiveness must be consistently demonstrated. In other words, they need to see that
In 2023, who would have predicted that ChatGPT, or generative AI as a whole, would be as big of a digital marketing trend in 2024 as it has been? This year, it’s tempting to drop a prompt into the popular platform to ask it what the future holds. Instead, we
In today’s hyper-competitive market, it’s no longer enough to rely on a one-size-fits-all approach to product launches and customer engagement. The integration of Account-Based Marketing (ABM) into your Go-To-Market (GTM) strategy can be the key differentiator for businesses looking to not only capture the attention of a wide audience but
CMOs are familiar with the regular marketing mix: A bit of SEO here, a dash of analytics there, and a whole load of paid media to drive their digital marketing goals. Yet everyone neglects conversion rate optimisation: one of the most underutilised specialities of digital marketing. And it’s hard to
I’ve spent years in the digital marketing trenches, witnessing firsthand how businesses attract and, more importantly, convert leads. One thing’s clear: A robust understanding of conversion rate optimisation is no longer optional; it’s absolutely crucial for success in the current digital climate. You can have the most beautiful website
