This guide is for B2B SaaS and enterprise tech teams that need clearer, faster decisions on when an A/B test has done its job. B2B tech teams rarely struggle to generate testing ideas. The real bottleneck is knowing when a test has told you everything it’s going to tell you.
Broad targeting creates silent inefficiencies across global B2B tech campaigns because traditional segmentation models no longer align with how buyers actually behave in the AI era, making precision audience models essential for driving meaningful performance and ROI. Across SaaS, enterprise software, and cybersecurity, teams still build paid media audiences the
This guide is for SaaS SEO and leaders who need a clear, operational roadmap for AI-led discovery, authority, and visibility. What we’re seeing across our enterprise SaaS clients is simple: AI search has rewritten the buyer journey faster than most teams have been able to adapt. The old model
A guide for SaaS marketing leaders who want data-driven messaging that converts. In B2B, the conventional approach to messaging is quietly failing. Many teams continue to rely on feature-heavy copy, aspirational claims, or generic value statements that sound impressive in a deck but fail to resonate with the real people
Messaging That Converts the C-Suite: The Executive Resonance B2B Marketing Strategy Your Product Speaks in Features. The C-Suite Speaks in Outcomes. What we’re seeing in many enterprise marketing programs is simple but costly: product teams speak in capabilities, while the executives listen for business outcomes. In an era where every
The Website is the Blocker: Unlocking Growth Through Website Optimization Your ads aren’t failing. Your website is. When enterprise tech clients come to us frustrated with paid media underperformance, it’s rarely the ads or targeting that are at fault. What we see consistently across enterprise-level companies is that poor website
Bridging the B2B Marketing Attribution Blind Spot A guide for businesses to move beyond last-touch attribution and see the full picture of marketing influence. In the AI era, buyer journeys are more invisible and intricate than ever. This makes B2B marketing attribution essential for understanding which campaigns truly drive
From Black Box to Growth Engine: Rethinking Marketing Attribution in B2B Tech Attribution isn’t broken. Your funnel is. When we first started Somebody Digital, one of the patterns that stood out immediately was how often enterprise B2B tech companies complained about “broken attribution.” But what we discovered, serving $100M+ SaaS
A 5-Pillar Framework for the Post-Search Era The digital marketing landscape has undergone a seismic shift. Traditional SEO strategies, built around ranking for keywords and driving clicks, are becoming less relevant as AI-powered search experiences fundamentally change how users discover and consume information. With nearly 60% of searches now ending
Unlike B2C optimization, where you are typically speaking to one person, B2B optimization requires a fundamentally different approach. You’re not just selling to a company, you’re selling to a diverse group of individuals within that company, each with their own motivations and pain points. The typical B2B buying committee includes
