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How to achieve a 26% increase in email sales during Black Friday

December 14, 2023

For e-commerce businesses, Black Friday is not just a 24-hour sales event; it’s the culmination of months of diligent planning and digital marketing efforts. Devon Hyde, Senior Director of Digital Strategy and Client Solutions at Somebody Digital, emphasises the importance of proactive strategies. “Simply posting a banner hours before Black

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The matter of multilingual marketing

November 24, 2023

It’s impressive to be able to speak more than one language. But it’s a special talent to be able to market in more than one language. “I think it’s safe to say that at some point most businesses want to expand into new markets,” notes Tobias la Cour, Co-Founder of

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What’s in store for 2024?

November 24, 2023

Each year our best brains come together to collectively consider what the coming year might hold for digital marketers. We’ve had a look at our crystal ball, and here’s what we consider important for those in the industry in 2024. The Robot Overlords Are Here. There’s no doubt that 2023

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From Shock to Rock: 16 nominations for Somebody Digital

November 13, 2023

Well, well, well… look who’s accidentally stumbled into the limelight! That’s right, it’s us, Somebody Digital. In a turn of events that has left even our office plants in shock, we’ve been shortlisted for a whopping 16 categories at the UK Search Awards. And here we were, thinking we’d just

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Progress, not perfection: the incremental magic of CRO

October 18, 2023

Conversion rate optimization is not what you think. It’s not just testing the colours of buttons to drive more clicks, or seeing if a banner placed at the top of a screen instead of the side of a screen will drive more conversions. It is not, in fact, even about

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