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1st April 2022
Remember that even when on a break, B2B customers will likely be in ‘open learning mode’.
How To Handle B2B Marketing during Holidays
If there's one thing for certain - there's always a holiday just around the corner!
Here are our top tips to navigate B2B marketing during seasonal breaks and public holidays.
Better brand awareness
Seasonal breaks can caus...
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PPC
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SEO
10th March 2022
Technical SEO is a vital consideration because it ensures a website is free of technical faults that prevent it from being effectively crawled, understood and ranked by search engines.
Top tips and trends in technical SEO
The expertise and knowledge required for comprehensive SEO is ever evolving and at times, complex. A modern day SEO expert requires a broad understanding of website technology and analytics, Google data and tactics for effect...
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SEO
23rd February 2022
"The creation of engaging, digestible content is critical to the success of all marketing and video is a leading format for digital marketing in 2022".
How to create the best B2B video content for 2022
Industry researchers agree that the average attention span is gradually diminishing, with 8 seconds becoming the norm. University research also shows that 95% of viewed content is recalled - compared to only 10% of content th...
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PPC
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SEO
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Paid Social
16th February 2022
How can a healthcare business stay ahead of its competitors? What is the secret sauce to maintaining visibility, ranking and engagement? What’s the 101 rulebook and where are the challenges and future trends?
Digital Marketing tips for healthcare
Last week Numan - Europe’s leading digital platform for men’s health - announced the final funding injection of its recent Series B round. $20M has been raised from growth debt specialists Kreos Capital, taking the total capi...
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PPC
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SEO
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Analytics & Dashboards
14th December 2021
Smart, creative advertising became a victim of digital ubiquity.
Casting A Cookieless Future
Casting A Cookieless Future
Despite the appetising sounding name, cookies in advertising have gradually become a negative byword for big brother style, intrusive advertising.
Their original and indeed even current intention ...
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SEO
2nd December 2021
"Start out with a realistic expectation of how people are going to behave on your website" John Wilkes, Somebody Co-Founder
Top Tips for Ticket Bookings
Top Tips for Ticket Bookings
Increased living costs means customers are making careful considerations about where to allocate their spending. And the entertainment industry need to plan with due empathy and engagement.
How t...
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Analytics & Dashboards