PPC Case Study: 2FA
How we reduced our client’s Cost Per Lead by 60%.
And achieved an 8.73x ROAS across primary regions
The problems our client faced
The client needed to achieve aggressive growth across primary regions in Europe and Japan, while simultaneously scaling Latin America into a self-sustaining contributor.
They also needed to reduce the average Cost Per Lead (CPL) across all regions to ensure efficiency across campaigns.
WHAT WE DID
Results & evaluation
UKI 5 Month Maintenance
THE RESULTS
Data-Driven Wins
Across primary regions
Surpassing the 7% target in mature markets
in UKI & ANZ regions.
CONTINUING THE OPTIMISATION
Optimisation On All Fronts
From ad creative and messaging to website UX and add-to-carts, we make sure the user journey is fully optimised.
Continuous Iterative Testing
Testing what works from the get-go allows us to help our clients make informed, data-driven decisions.
Remarketing & Multi-Touch
No buyer purchases on the first click. Our tailored strategic approaches drive repeat website visits for real conversions.
Making It Personal
We cut through the marketing noise by offering personalisation at scale for meaningful engagement.