While everyone in sales and marketing is chasing visibility on AI and LLMs, I’m talking to the people who actually make the decisions.
Help Me Show Them How Decisions Really Get Made
~20 minutes
Video + Audio
Spotify & all platforms
No Fee to Appear
What is The Podcast About?
It’s 20 minutes with someone like you, a senior executive who’s been in the room when the big decisions happen. The goal is to help tech marketing leaders better understand how executives like you evaluate big transactions, how internal opinions form, and where marketing genuinely helps or hinders.
The audience is senior B2B marketers who want to understand the real humans behind the personas in their decks.
See What It's Like
Here’s a short clip from a recent episode so you can see the vibe:
Want to see a full episode? Browse past conversations
"The marketing industry has become so focused on AI and on appearing within LLMs that I feel we've forgotten the humans within the companies we target. This series is a reminder."
— John Wilkes, Co-Founder, Somebody Digital
Here's How It Works
Instructions
Book a time
Pick a slot that works for you. I'll book 45 minutes on your calendar — 10 minutes to settle in before we start, 20 minutes for the conversation, and buffer in case we're on a roll.
Get your questions in advance
We'll send them over so you know exactly what to expect. No surprises.
10 minutes to settle in
We'll jump on early to chat and get comfortable before recording.
Record the conversation
~20 minutes of relaxed video conversation. Think coffee chat that happens to be recorded.
We handle the rest
Editing, production, publishing — all taken care of. We'll send you clips to share on your own channels too.
The Kind of Things We'll Talk About
Questions are tailored to your role and experience. Here’s a flavour:
What do marketers usually assume about your job that just isn't true? What actually takes up your time?
Walk us through a meaningful software or technology decision you were involved in. When did you get involved? What did you focus on, and what did you delegate?
When evaluating a major purchase, how do you, your CFO, and other C-suite leaders communicate and influence each other?
How do you discover new solutions? Has AI changed your research process — and what still can't be shortcut?
Where do you go for information about vendors? Analyst reports? Case studies? User reviews? What format actually works for you?
When you're comparing similar solutions, what information actually helps you decide? What do vendors fail to communicate?
How do you assess whether a vendor will be around in 5 years? What concerns you most about vendor lock-in?
What do B2B sales teams do well, and what frustrates you most? What would make it less painful?
If you could give one piece of advice to B2B marketers trying to reach executives like you, what would it be? What's the biggest mistake vendors make?
These are indicative — your actual questions will be personalised and sent to you before recording.
Ready? Pick a Time That Works
Choose a slot below. If you’d prefer a quick intro chat first, drop me a message on LinkedIn.
FAQ
It's free.
Buy a mic, dumb ass!
Make time, smarty!