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The triumph and terror of TikTok advertising
TikTok may be popular amongst the youth, but is it the right platform for your advertising efforts? Our Paid Media experts discuss.
What the DMA means for digital marketing efforts
The Digital Marketing Act will impact how Digital Marketing Agencies perform their services for clients. Our experts weigh in on what this means.
How SGE might impact monthly SEO services
Learn how Google’s new Search Generative Experience will enhance users’ queries and impact monthly SEO Services, we cover this in our latest blog post.
How to achieve a 26% increase in email sales during Black Friday
For e-commerce businesses, Black Friday is not just a 24-hour sales event; it’s the culmination of months of diligent planning and digital marketing efforts. Devon Hyde, Senior Director of Digital Strategy and Client Solutions at Somebody Digital, emphasises the importance of proactive strategies. “Simply posting a banner hours before Black
The matter of multilingual marketing
It’s impressive to be able to speak more than one language. But it’s a special talent to be able to market in more than one language. “I think it’s safe to say that at some point most businesses want to expand into new markets,” notes Tobias la Cour, Co-Founder of
What’s in store for 2024?
Each year our best brains come together to collectively consider what the coming year might hold for digital marketers. We’ve had a look at our crystal ball, and here’s what we consider important for those in the industry in 2024. The Robot Overlords Are Here. There’s no doubt that 2023
From Shock to Rock: 16 nominations for Somebody Digital
Well, well, well… look who’s accidentally stumbled into the limelight! That’s right, it’s us, Somebody Digital. In a turn of events that has left even our office plants in shock, we’ve been shortlisted for a whopping 16 categories at the UK Search Awards. And here we were, thinking we’d just
Progress, not perfection: the incremental magic of CRO
Conversion rate optimization is not what you think. It’s not just testing the colours of buttons to drive more clicks, or seeing if a banner placed at the top of a screen instead of the side of a screen will drive more conversions. It is not, in fact, even about
Mastering Conversion Rate Optimisation
In today’s competitive digital landscape, businesses strive to enhance their online presence and maximise conversion rates. While it may seem tempting to focus on trivial elements like button colours, the real magic of Conversion Rate Optimisation (CRO) lies in strategic planning and understanding your customers’ motivations. To shed light on
Using the colour spectrum to drive CRO: The psychology behind colours
As an agency, we consistently harness the power of colour psychology and employ strong visual hierarchy principles in all of the Conversion rate optimization (CRO) projects we undertake for our clients. This approach not only enhances the overall impact of our projects but also strengthens our clients’ branding and communication
