Winners of 17 Search Awards over the past 12 months!

Blog

Somebody Digital dog debates the impact AI will have on search habits

Will ChatGPT and Bing Challenge Google’s Dominance?

A recent TikTok video has sparked a lively debate within the digital marketing community about whether Chat GPT and Microsoft’s Bing could disrupt Google’s long-held supremacy in search and advertising. The video claims that users are increasingly opting for Chat GPT over Google and suggests that businesses must pivot to

Read More >
Somebody Digital dog considers the benefits of website iteration versus redesign

Why Is It Easier to Improve a Website Than Build One from Scratch?

Redesigning a website is a major undertaking. Whether for a new brand identity, technical updates, or performance goals, businesses often face the dilemma of iterating on their existing site or starting afresh. While launching a brand-new website may seem like an exciting opportunity for a complete overhaul, the practical and

Read More >
Somebody Digital dog uses top-down data for decision making

Essential Digital Marketing KPIs and Metrics for B2B Success

Decision Makers Don’t Need More Data. They Need Better Data. Better digital marketing KPIs begin by changing the way agencies and marketers report on their daily activities. For many board members and C-suite leaders, the marketing team’s effectiveness must be consistently demonstrated. In other words, they need to see that

Read More >
Somebody Digital dog predicts 2025 digital marketing trends

Digital Marketing Industry Trends 2025

In 2023, who would have predicted that ChatGPT, or generative AI as a whole, would be as big of a digital marketing trend in 2024 as it has been? This year, it’s tempting to drop a prompt into the popular platform to ask it what the future holds. Instead, we

Read More >
Somebody Digital Dog refines his website using conversion rate optimisation strategies

Increase Marketing ROI with Conversion rate optimisation (CRO)

CMOs are familiar with the regular marketing mix: A bit of SEO here, a dash of analytics there, and a whole load of paid media to drive their digital marketing goals. Yet everyone neglects conversion rate optimisation: one of the most underutilised specialities of digital marketing. And it’s hard to

Read More >
Somebody Digital dog optimises his website with CRO best practices

Boost Business with Smart Conversion Rate Optimisation

I’ve spent years in the digital marketing trenches, witnessing firsthand how businesses attract and, more importantly, convert leads. One thing’s clear: A robust understanding of conversion rate optimisation is no longer optional; it’s absolutely crucial for success in the current digital climate.    You can have the most beautiful website

Read More >
Somebody Digital dog uses intent data in ABM to improve his strategy

Using Intent Data in Account-Based Marketing to Get Better Results

In the competitive digital world, marketing teams are always looking for an edge. Account-Based Marketing (ABM) marked a significant change, moving from broad targeting to a focused, personalised approach. But even within ABM, success depends on understanding and utilising intent data. Imagine knowing what your ideal customer wants before they

Read More >
Somebody Digital dog uses ABM strategy to improve his sales outcomes

Transform Your ABM Strategy with Simple Personalisation Tactics

Account Based Marketing (ABM) often gets presented as a complicated strategy that requires highly technical people to execute. But in reality, even smaller teams without full service account-based marketing agencies can get a lot more from a basic ABM program by applying personalisation to their campaigns.   Many marketers hear

Read More >
Scroll to Top