The expertise and knowledge required for comprehensive SEO is ever evolving and at times, complex. A modern day SEO expert requires a broad understanding of website technology and analytics, Google data and tactics for effective content and copy. Why is technical SEO important? SEO is an essential component of any
Industry researchers agree that the average attention span is gradually diminishing, with 8 seconds becoming the norm. University research also shows that 95% of viewed content is recalled – compared to only 10% of content that is read. The creation of engaging, digestible content is critical to the success of
Last week Numan – Europe’s leading digital platform for men’s health – announced the final funding injection of its recent Series B round. $20M has been raised from growth debt specialists Kreos Capital, taking the total capital generated to help fuel Numan’s expansion to $60.1M. Fast becoming a household
Amazon holds huge business potential for online sellers. It gives brands access to millions of customers on the world’s largest e-commerce platform. Our recent Amazon campaign for a global health supplements brand surpassed sales targets by 57% over a time-frame crammed with competition. Given that Amazon is expected to account
What are Cookies and how to navigate a future without Cookies in digital marketing
Increased living costs means customers are making careful considerations about where to allocate their spending. And the entertainment industry need to plan with due empathy and engagement. How to make pantos, plays, concerts and all forms of ticketed entertainment accessible and easily visible? Some cinema groups have lowered ticket prices
Top tips for writing effective business content. How to ensure your copy maximises impact & optimises reader engagement.
According to Lloyds Bank’s business barometer, economic confidence for Autumn trading is at a record high. In fact, the number of UK firms expecting higher employment rose to the highest level for close to four years in July. What’s more, countless global reports are pointing to our increasing use
Today we caught up with our Head of Digital Marketing, Cristiano Winckler and our SEO expert, Rob Elliott for the second part of our guide to Core Web Vitals. Here we aim to cover what, why and what to do! In our last blog post, we explored what Core Web
Dear CMOs, There are three simple things that should be on your marketing radar right now: Core Web Vitals. Have We Made Necessary Adjustments for Core Web Vitals updates? If Not, We Must Act Now! In summary, since last year, Google has been signalling changes about the way they
