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2FA - PPC CASE STUDY
How we achieved a 45% increase in MQLs
and reduced cost-per-leads by 6% in non-English speaking regions
The problems our client faced
Low enquiries in key markets, particularly DACH, France and Japan
Limited revenue insights lack of visibility into ad profitability hindered performance optimisation
Reliance on English ads in non-English regions limited engagement
WHAT WE DID
Step 1
Account restructuring
Due to limited data, we needed to segregate keywords by product and language to make them more relevant to the diverse audience we were targetting across these regions.
Step 2
Updated UTM Tagging
We implemented accurate, best-practice based UTM tagging, incorporating unique identifiers for different regions, ad types and languages, making use of critical data from Marketo and Salesforce.
Step 3
Using data to drive revenue
A challenge was limited data resources. Our experts pulled information from spreadsheets and Salesforce, augmenting sources for a complete overview of campaign details, leads in funnel stages and revenue to maximise ad performance.
Step 3
Strategic ad pausing
The client faced negative press and an increase in negative searches at the time. We strategically paused ad groups impacted to avoid paying for these clicks, leading to a more refined lead quality.
Step 5
Localised ads for enhanced targetting
Replaced generic AI translations with authentic, localised ads which were culturally relevant to specific audiences facilitated by our 15 in-house native language speakers.
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HOW WE ACHIEVED
THE RESULTS
Data-Driven Wins
+45%
increase in leads
Across two quarters in tough economic conditions
-6%
Reduced
Cost per lead, exceeding the client’s targets
3.6
ROI
A significant milestone in regional PPC campaigns.
CONTINUING THE OPTIMISATION
Optimisation On All Fronts
From ad creative and messaging to website UX and add-to-carts, we make sure the user journey is fully optimised
Continuous Iterative Testing
Testing what works from the get-go allows us to help our clients make informed, data-driven decisions.
Remarketing & Multi-Touch
No buyer purchases on the first click. Our tailored strategic approaches drive repeat website visits for real conversions
Making It Personal
We cut through the marketing noise by offering personalisation at scale for meaningful engagement
Stephanie Walters
Head of Demand Generation
Stephan Marais
Head of SEO
Cristiano Winckler
Director of Digital Operations
