Indeed Flex - SEO CASE STUDY
Driving Organic Growth with Temporary Job Pages
monthly conversions Surpassed primary goal
Commercial intent queries Generating 99K monthly impressions
Informational intent queries Generating 113K monthly impressions
In a strategic partnership with Somebody Digital, IndeedFlex.com launched a robust SEO initiative aimed at establishing itself as a premier destination for temporary job seekers across various sectors in the U.S. The project focused on generating high-intent commercial traffic and providing valuable industry information, guiding job seekers in their job search and career development.
Indeed Flex targets a broad demographic of temporary workers, offering job opportunities in sectors such as hospitality, industrial, facilities, and clerical roles. The platform caters to a diverse range of roles, from waitstaff and bartenders to warehouse operators and drivers.
As a new entrant in the competitive job market, Indeed Flex faced the daunting task of establishing a strong online presence against established giants. The goals were to significantly increase organic traffic, conversions, and establish domain authority through strategic SEO.
The comprehensive SEO strategy included:
- Technical SEO Audit: Identified and rectified any existing gaps or opportunities for improvement to enhance site performance.
- Keyword Research and Selection: Focused on low-competition, long-tail keywords to drive targeted traffic and avoid direct competition with established job platforms.
- Content Strategy: Developed a detailed content calendar targeting both commercial and informational intents to position Indeed Flex as a thought leader and trusted resource in the temp job market.
- AI-Driven Content Development: Leveraged AI tools to rapidly develop and optimize 70 industry-specific job pages and 45 blog pages within three months, aligning with targeted keywords and user search intent.
- Strategic Internal Linking: Enhanced site architecture and user experience through systematic cross-linking between industry, location, and blog content, improving SEO performance and site navigation.
- Ongoing Technical Optimisation: Regular mini-tech audits ensured the website remained optimised and technically sound to support ongoing SEO efforts.
From Good To Great
The use of AI not only expedited the content creation process but also ensured the content was of high quality and fully optimised for search engines.
The creation of dynamic content clusters around specific job roles and industries helped to attract and engage a more targeted audience, providing them with relevant and actionable information.
This case study exemplifies how targeted SEO strategies can successfully drive organic growth and establish a new platform in a competitive digital landscape. Somebody Digital and Indeed Flex have laid a solid foundation for ongoing growth.