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IndeedFlex - SEO CASE STUDY
How we went from 0 to 375 MQLs in 3 months
The problems our client faced
The client was a new player, in an industry already saturated by job search giants in the US like Indeed.com
The business lacked the domain authority and SEO superpowers of competitors.
To stand a fighting chance the client would need to rapidly expand it’s information architecture by 70 pages and 45 blog posts within three months
WHAT WE DID
Step 1
Long-tail keyword strategy
Knowing we couldn’t compete with big industry players, we decided to strategically target long tail keywords with lower competition. This allowed our client to connect directly with niche audiences and establish a foothold in the market
Step 2
AI-Efficiency
With limited time and resources, there was no way we could generate over 115 pages within three months, unless we leveraged AI. We used the tools available to us to streamline research, content production and optimisation.
Step 3
Content Hub Development
Using the in-depth audience research conducted by Indeed Flex, we were able to build a topical map along with content pillars for long term SEO authority.
Step 3
Technical enhancements
As part of all our SEO processes, we conduct full-scale and ongoing technical audits to improve rankings. From these audit findings, we implement fixes such as structured data to drive real results.
Step 5
Cross linking and site structure
By strengthening the navigation and internal linking of the website, Indeed Flex was prepped for searchability, following Google’s best practices and guidelines.
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THE RESULTS
Data-Driven Wins
50%
increase in non-branded queries
0-375
Marketing qualified leads
70
jobs pages and 45 blog pages in 3-months
CONTINUING THE OPTIMISATION
Optimisation On All Fronts
From ad creative and messaging to website UX and add-to-carts, we make sure the user journey is fully optimised
Continuous Iterative Testing
Testing what works from the get-go allows us to help our clients make informed, data-driven decisions.
Remarketing & Multi-Touch
No buyer purchases on the first click. Our tailored strategic approaches drive repeat website visits for real conversions
Making It Personal
We cut through the marketing noise by offering personalisation at scale for meaningful engagement
Stephanie Walters
Head of Demand Generation
Stephan Marais
Head of SEO
Cristiano Winckler
Director of Digital Operations
