SEO CASE STUDY - IndeedFlex

How we went from 0 to 375 applications in 3 months

And established SEO presence in a highly competitive job-search market.

The problems our client faced

The client was a new player, in an industry already saturated by job search giants in the US like Indeed.com.

The business lacked the domain authority and SEO superpowers of competitors.

To stand a fighting chance the client would need to rapidly expand it’s information architecture by 70 pages and 45 blog posts within three months.

WHAT WE DID

Step 1

Long-tail keyword strategy

Knowing we couldn’t compete with big industry players, we decided to strategically target long tail keywords with lower competition. This allowed our client to connect directly with niche audiences and establish a foothold in the market.

Step 2

AI-Efficiency

With limited time and resources, there was no way we could generate over 115 pages within three months, unless we leveraged AI. We used the tools available to us to streamline research, content production and optimisation.

Step 3

Content Hub Development

Using the in-depth audience research conducted by Indeed Flex, we were able to build a topical map along with content pillars for long term SEO authority.

Step 4

Technical enhancements

As part of all our SEO processes, we conduct full-scale and ongoing technical audits to improve rankings. From these audit findings, we implement fixes such as structured data to drive real results.

Step 5

Cross linking and site structure

By strengthening the navigation and internal linking of the website, Indeed Flex was prepped for searchability, following Google’s best practices and guidelines.

Traffic Growth Commercial Industry & Location Pages

Branded + Non Branded Traffic
Overall Queries from 102 to 1,821: +178.8% increase

THE RESULTS

Data-Driven Wins in 3 months

Increase in non-branded queries

0 %

Job Applications

0- 0

New pages
ranking

Optimisation On All Fronts

From ad creative and messaging to website UX and add-to-carts, we make sure the user journey is fully optimised.

Continuous Iterative Testing

Testing what works from the get-go allows us to help our clients make informed, data-driven decisions.

Remarketing & Multi-Touch

No buyer purchases on the first click. Our tailored strategic approaches drive repeat website visits for real conversions.

Making It Personal

We cut through the marketing noise by offering personalisation at scale for meaningful engagement.

SEO CASE STUDY - IndeedFlex

How we went from 0 to 375 applications in 3 months

The problems our client faced

WHAT WE DID

Traffic Growth Commercial Industry & Location Pages

THE RESULTS

Data-Driven Wins in 3 months

Optimisation On All Fronts

Continuous Iterative Testing

Remarketing & Multi-Touch

Making It Personal

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Stephanie Walters

Stephan Marais

Cristiano Winckler

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