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Informatica - CRO CASE STUDY
Elevating 
Informatica's Page Performance
increase in views of lead generation contact forms
increase in completion of lead generation contact forms
Informatica, a global leader in Enterprise Cloud Data Management for over two decades, sought to tackle digital challenges and amplify their lead generation efforts. This CRO case study shows how Somebody Digital significantly enhanced the performance of one of Informatica’s key landing pages through strategic optimisation.
Informatica has been at the forefront of assisting organisations in navigating complex data challenges. Their expertise in Enterprise Cloud Data Management has established them as an industry leader, helping businesses unlock the potential of their data.
Informatica aimed to enhance the efficiency of its digital platforms to drive higher-quality business leads. A particular focus was placed on optimising a crucial landing page to better serve this goal.
Utilising a broad spectrum of analytics tools, CRO Agency Somebody Digital conducted an in-depth analysis of online performance metrics to pinpoint factors impacting conversion rates. Our strategy centred around addressing identified shortcomings through targeted modifications to the landing page’s layout and content.
Our comprehensive analysis highlighted several areas for improvement:
- Web Analytics: Revealed that most traffic was not progressing through the sales funnel as desired.
- Scroll Depth Analysis: Indicated a low engagement with product offerings displayed on the page.
- Click Tracking Heat Map: Identified a high interest in products, yet a lack of effective CTAs to guide user actions.
- Heuristic Analysis: Suggested the absence of CTAs on resources was detrimentally affecting engagement levels.
Armed with these insights, our conversion rate experts formulated hypotheses focused on elevating product visibility and enhancing resource interaction through the introduction of clear CTAs.
The landing page underwent strategic modifications, including the repositioning of products and resources and the optimisation of the page layout to facilitate user engagement.
From Good To Great
By analytically identifying and prioritising content critical for lead generation, we optimised the landing page design for conversion, focusing on enhancing user experience and guiding user interactions more effectively.
The implementation of targeted changes led to a remarkable improvement in landing page performance, evidenced by:
- A 12% rise in the viewing of lead generation forms, and a staggering 66% increase in their completion rates.
- These enhancements not only uplifted Informatica’s lead generation capabilities but also underscored the impact of meticulous, data-driven optimizations on achieving significant business outcomes.
The success of this B2B conversion rate optimisation case study with Informatica highlights the critical role of strategic landing page optimisation in enhancing lead generation efforts. As a leading CRO agency, Somebody Digital remains committed to leveraging our conversion rate optimisation services to deliver substantial value to our clients.
