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Lofta - SEO CASE STUDY
Putting the New into Revenue
E-commerce SEO Case Study
Increase in revenue from organic traffic
More transactions
Increase in organic traffic
Increase in new user traffic to website
As an industry leader for sleep apnea-related products in the United States, Lofta faced a key problem:
- They needed more new eyes on their products
- More up-selling opportunities to their existing customers.
We targeted two groups: people suffering from sleep apnea and looking for CPAP devices, and people who were looking for CPAP devices for someone else.
In order to improve page ranking visibility and optimise keyword ranking for high commercial intent keywords, we knew we couldn’t sleep on the low-hanging fruit: we focused on the 15-20 top performing pages on the website and enhanced them with consumer-focused information and high-value search terms.
To add to an improved technical search experience, we upgraded the technical functionality of the overall website and implemented schema markups to help Google catalogue the information and improve Lofta’s chances of being shown in Google’s Helpful Content results.
From Good To Great
As this seo case study shows, it takes a truly dedicated team to cast such a wide net with their research, going above and beyond the basics of SEO best practice.
In order to provide information to potential customers in the easiest and most accurate way possible, we created customised script that allowed our SEO team to scrape information about these niche products from every corner of the internet: from forums and social media pages, to user guides and manufacturer’s websites, as well as quite a few places in-between (sometimes adding more than 20 FAQs per product, or expanding page content by 300%).
This meant that the product pages were not only SEO-rich, but also incredibly helpful to potential customers who wanted in-depth information about the relevant products they were investigating.
