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Happy International Womens’ Day! A moment to celebrate female achievement, spotlight role models and inspire the next generation of female change makers to fulfill their potential and passions – whatever those may be! We thought it would be great to catch up with Lydia Wright, our Head of CRO to

Its a travel stampede. A run for the sun. A crazy rush to secure that new, rare and precious commodity, a holiday away from home. However you describe this countdown from lockdown to check in, travel options are now open and no travel operator should get left behind.   But

Last time on Somebody Digital, we posted a basic tutorial for people wanting to get started with testing in VWO. In this tutorial, we discussed how you could set up an A/B test in this software, as well as how things like variations and goals worked in the context of

Here at Somebody Digital, we use a wide range of tactics when doing digital marketing for our clients. We use inbound and onsite SEO to ensure our clients are ranking on Google, structure ad campaigns through PPC, and use a mix of organic and paid social to bolster their presence

The Somebody Digital Team have launched a new product this week, User Fountain – a managed service for user testing. We created it as we realised the huge value user testing offered for clients when we provided it as part of our conversion rate optimisation programs. User testing is a

Often as a new CRO program commences there is a desire to get a test winner out of the door fast – to get everyone excited about the program and start proving its value to the business quickly. CRO can, and should be a fast-moving program. Insights in, learnings out.

If you opened this article hoping to find some quick tricks to help you win at Conversion Rate Optimisation (CRO) then I’m afraid you may be disappointed. Because like it or not, the number of blanket rules and guaranteed wins in our field are limited. There are thousands of articles

Don’t take that as an attack. There is every possibility that your working relationship with your marketing agency was arrived at after carefully reviewing all possible options, and careful negotiation of all terms. However, that isn’t usually the way it works. More commonly, whether a client approaches an agency or

The machines are coming! Don’t worry too much, we aren’t predicting some sort of robot led, Terminator style apocalypse. But it is a serious question. What does happen when machines get better at doing a job over a human? History has already shown us that it is possible for technology

For many businesses creating an international marketing strategy is both a dream and nightmare rolled into one.   Increasing profits, developing powerful new relationships and strengthening your global position in the market certainly has its pull. Yet the logistical, technical and marketing challenges faced by going global can often outweigh