Putting the Performance into Performance Health
E-commerce CRO Case Study
Increase in ROIBased on a 12-month forecast
additional salesBased on a 12-month forecast
Incremental revenue ImpactBased on a 12-month forecast
As a leading online provider
for sports performance products, Performance Health and Medco Athletics required conversion rate optimisation for their e-commerce platform.
We utilised a few key methods to increase their conversion rates.
The first step was to optimise the navigation bar: adjusting the design to make the search bar and relevant navigation opportunities more visible.
Minor design updates
on the product detail pages led to a 17% increase in conversion rates, while additional design improvements made on the product listing pages led to a 146% increase in items added to cart.
We also completely redesigned
the home page and optimised the mini cart, which allowed further increases in revenue lift and conversion rate improvements.