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Medco - Ecommerce CRO CASE STUDY

Putting Medco on the Fast-Track

$822,527

In annual incremental revenue

17% lift

Ecommerce conversion rate

15%

Average increase in goal conversions

Medco Athletics is a specialised sports performance ecommerce platform which needed to put their website into “sports mode”:

Our CRO team was ready with the sweat towel.

We started by optimising their main menu making it easier for users to find specific types of products, new product additions and product categories. This included some design tweaks, including font- and image-size adjustments, which

led to a 17% increase in ecommerce conversion rates.

Our adjustment to the search bar

led to a 10% increase in overall searches

on the website, and design updates to the Home page allowed for an annual incremental revenue forecast of $47,290 for the winning variation.

Adjustment to the product description pages led to a

forecasted annual incremental revenue lift of $127,634

and making the brand logo on these description pages clickable led to an annual incremental revenue forecast of $75,748.

From Good To Great

Test, learn and test again. Brilliance doesn’t exist in a vacuum, which is why we don’t just do one option and call it optimised.

As this ecommerce case study shows, our team tested multiple design iterations in order to strategically examine the impacts on the CRO activities we conducted on Medco Athletics, and while some of the changes made were quite simple, they had an immense impact on the brand and its revenue.

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