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In annual incremental revenue
Ecommerce conversion rate
Average increase in goal conversions
Medco Athletics is a specialised sports performance ecommerce platform which needed to put their website into “sports mode”:
on the website, and design updates to the Home page allowed for an annual incremental revenue forecast of $47,290 for the winning variation.
Adjustment to the product description pages led to a
and making the brand logo on these description pages clickable led to an annual incremental revenue forecast of $75,748.
Test, learn and test again. Brilliance doesn’t exist in a vacuum, which is why we don’t just do one option and call it optimised.
As this ecommerce case study shows, our team tested multiple design iterations in order to strategically examine the impacts on the CRO activities we conducted on Medco Athletics, and while some of the changes made were quite simple, they had an immense impact on the brand and its revenue.