Increase in ROI
Additional sales
Incremental revenue Impact
for sports performance products, Performance Health and Medco Athletics required conversion rate optimisation for their e-commerce platform.
The first step was to optimise the navigation bar: adjusting the design to make the search bar and relevant navigation opportunities more visible.
on the product detail pages led to a 17% increase in conversion rates, while additional design improvements made on the product listing pages led to a 146% increase in items added to cart.
As Arthur C. Clarke says, “Magic is just science we don’t understand yet” – and often that is a concept that can be applied to CRO, as this CRO case study shows. Small details, like improving the amount of white space available on product pages, optimising the pagination, and a sticky main menu can (and did, for Performance Health) lead to even further improvements in conversion rates.
This is where our special sauce lies: drizzles between the layers of specialists in design, UX, paid media and development that make up our team.