Performance Health - CRO CASE STUDY

Putting the Performance into Performance Health

E-commerce CRO Case Study

1:97

Increase in ROI

57,515

Additional sales

$17,544,082

Incremental revenue Impact

As a leading online provider

for sports performance products, Performance Health and Medco Athletics required conversion rate optimisation for their e-commerce platform.

We utilised a few key methods to increase their conversion rates.

The first step was to optimise the navigation bar: adjusting the design to make the search bar and relevant navigation opportunities more visible.

Minor design updates

on the product detail pages led to a 17% increase in conversion rates, while additional design improvements made on the product listing pages led to a 146% increase in items added to cart.

We also completely redesigned

the home page and optimised the mini cart, which allowed further increases in revenue lift and conversion rate improvements.

From Good To Great

As Arthur C. Clarke says, “Magic is just science we don’t understand yet” – and often that is a concept that can be applied to CRO, as this CRO case study shows. Small details, like improving the amount of white space available on product pages, optimising the pagination, and a sticky main menu can (and did, for Performance Health) lead to even further improvements in conversion rates.

This is where our special sauce lies: drizzles between the layers of specialists in design, UX, paid media and development that make up our team.