CASE STUDIES

Breaking the Bank on Black Friday

With an email marketing strategy that turned clicks into cash

Somebody Digital | Digital Marketing Agency
Somebody Digital | 26%

26%

Increase in sales

compared to 2022

Somebody Digital | 47%

47%

Increase in orders

compared to 2022

Somebody Digital | 7.6%

7.6%

rease in clicks

compared to 2022

Home medical supply store ApriaDirect, was looking to significantly boost their sales, specifically around the week of Black Friday. The challenge was to use email marketing to communicate Black Friday offers to an already-saturated customer market.

Somebody Digital |
Somebody Digital |
Somebody Digital |

Somebody Digital took a strategic approach to the Black Friday email campaign, specifically segmenting audiences into loyalty members and non-members so that the right audience could be targeted with the right offers at the right time.

Somebody Digital |

By segmenting the audience, and personalising exclusive Black Friday deals, Somebody Digital helped ApriaDirect see an impressive increase in sales compared to the same period in 2022. The number of clicks also increased from the previous year by 7.6%.

Somebody Digital |
Somebody Digital |