Paid Media
SEO
CRO
Analytics
Blasting a software company’s insights
into a new era
with GA4
Migrated all 3 website
properties to Google Analytics 4
Created custom reports
to ease the transition
No critical disruptions
to client tracking or reporting
Enriched data and tracking
allowing for deeper consumer insights
As a software-development company focused on helping organisations manage and secure their endpoints, our client needs to stay ahead of the curve when it comes to data and insights.
Using a 6-phase approach
we helped them execute a seamless data migration from Google Analytics Universal Analytics (GAUA) to the latest version of Google Analytics 4 (GA4).
We started by conducting a comprehensive audit, in order to plan out the migration as seamlessly as possible, then set up a GA4 property alongside their existing GAUA property.
Working closely with their development team,
We setup all the relevant Google Tag Manager Events; connected data streams such as Google Ads and Google Marketing, among other sources; and thoroughly tested the new GA4 implementation to ensure that the data was collected accurately.
The successful implementation required custom parameters and events, as well as a
specific strategy to ensure data integrity
during and after the migration.
Our final step was to set up
custom reporting
and do final checks on compliance.
From Good,
To Great
Not only did we deliver the newly-migrated GA4 property two weeks early (along with all relevant events, goals and custom data), we also enriched our client’s data insights experience with our comprehensive audit and resulting strategy. We provided several blueprints, as well as training and onboarding sessions, to ensure that their team was able to almost immediately start extracting intelligence insights, to support or guide their business decisions.
The key to any good migration? Being able to trust the validity and accuracy of the data. In order to ensure our clients have full trust in the migration process, we not only maintain full visibility throughout the process, but also offer an essential final check: our data validation and reconciliation phase. This last checkpoint allows us to measure comparative periods in GA4, investigate anomalies and ensure that all integrations are successfully configured and receiving data – ensuring our client can rest assured that their new data setup in GA4.
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