CASE STUDIES
GA4 Migration
Case Study Blasting insights into GA4
![Somebody Digital | Digital Marketing Agency](https://www.somebodydigital.com/uploads/Group-565-1.png)
Migrated all 3 website
properties to Google Analytics 4
Created custom reports
to ease the transition
No critical disruptions
to client tracking or reporting
Enriched data and tracking
allowing for deeper consumer insights
As a software-development company focused on helping organisations manage and secure their endpoints, our client needs to stay ahead of the curve when it comes to data and insights.
Using a 6-phase approach
we helped them execute a seamless data migration from Google Analytics Universal Analytics (GAUA) to the latest version of Google Analytics 4 (GA4).
![Somebody Digital | We started by conducting a comprehensive audit, in order to plan out the migration as seamlessly as possible, then set up a GA4 property alongside their existing GAUA property.](https://www.somebodydigital.com/uploads/blob_1e-1.jpg)
We started by conducting a comprehensive audit, in order to plan out the migration as seamlessly as possible, then set up a GA4 property alongside their existing GAUA property.
Working closely with their development team,
We setup all the relevant Google Tag Manager Events; connected data streams such as Google Ads and Google Marketing, among other sources; and thoroughly tested the new GA4 implementation to ensure that the data was collected accurately.
![Somebody Digital | We started by conducting a comprehensive audit, in order to plan out the migration as seamlessly as possible, then set up a GA4 property alongside their existing GAUA property.](https://www.somebodydigital.com/uploads/blob_1e-1_2023-07-17-151306_ztsb.jpg)
The successful implementation required custom parameters and events, as well as a
specific strategy to ensure data integrity
during and after the migration.
![Somebody Digital | The successful implementation required custom parameters and events, as well as a](https://www.somebodydigital.com/uploads/1e_analytics_01-1.png)
![Somebody Digital | The successful implementation required custom parameters and events, as well as a](https://www.somebodydigital.com/uploads/1e_analytics_01-1_2023-07-17-151332_hvqe.png)
![Somebody Digital | Our final step was to set up](https://www.somebodydigital.com/uploads/1e_analytics_02-1.png)
Our final step was to set up
custom reporting
and do final checks on compliance.
![Somebody Digital | Our final step was to set up](https://www.somebodydigital.com/uploads/1e_analytics_02-1_2023-07-17-151359_dpbf.png)