Putting Medco Athletics on the CRO Fast-Track
Sports E-commerce CRO Case Study
In annual incremental revenueBased on a 12-month forecast
conversion rateBased on a 12-month forecast
in goal conversionsBased on a 12-month forecast
Medco Athletics is a specialised sports performance ecommerce platform which needed to put their website into “sports mode”:
Our CRO team was ready with the sweat towel.
We started by optimising their main menu making it easier for users to find specific types of products, new product additions and product categories. This included some design tweaks, including font- and image-size adjustments, which
led to a 17% increase in ecommerce conversion rates.
Our adjustment to the search bar
led to a 10% increase in overall searches
on the website, and design updates to the Home page allowed for an annual incremental revenue forecast of $47,290 for the winning variation.
Adjustment to the product description pages led to a
forecasted annual incremental revenue lift of $127,634
and making the brand logo on these description pages clickable led to an annual incremental revenue forecast of $75,748.