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CASE STUDIES
Putting Medco Athletics on the CRO Fast-Track
Sports E-commerce CRO Case Study
$822,527
In annual incremental revenue
Based on a 12-month forecast
17% lift
Ecommerce
conversion rate
Based on a 12-month forecast
15%
Average increase
in goal conversions
Based on a 12-month forecastMedco Athletics is a specialised sports performance ecommerce platform which needed to put their website into “sports mode”:
Our CRO team was ready with the sweat towel.
We started by optimising their main menu making it easier for users to find specific types of products, new product additions and product categories. This included some design tweaks, including font- and image-size adjustments, which
led to a 17% increase in ecommerce conversion rates.
Our adjustment to the search bar
led to a 10% increase in overall searches
on the website, and design updates to the Home page allowed for an annual incremental revenue forecast of $47,290 for the winning variation.
Adjustment to the product description pages led to a
forecasted annual incremental revenue lift of $127,634
and making the brand logo on these description pages clickable led to an annual incremental revenue forecast of $75,748.
From Good,
To Great
Test, learn and test again. Brilliance doesn’t exist in a vacuum, which is why we don’t just do one option and call it optimised. As this ecommerce case study shows, our team tested multiple design iterations in order to strategically examine the impacts on the CRO activities we conducted on Medco Athletics, and while some of the changes made were quite simple, they had an immense impact on the brand and its revenue.
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