PPC CASE STUDY : Transcend

How we grew revenue by 70% year-on-year

While improving return on ad spend by 40% in a heavily regulated industry.

The problems our client faced

Poor website UX was hindering conversions with ineffective page structure and navigation.

Direct competition from resellers in Search and Shopping ads, combined with an uncapped bid strategy, was driving up Cost Per Click (CPC).

The CPAP market is highly regulated and highly competitive, making it difficult to compete effectively on generic keywords.

WHAT WE DID

Step 1

Intentional Ad Structuring

We restructured ad groups to focus on niche search terms and created highly relevant ads targeting specific queries like "quiet CPAP," "mini CPAP," and "CPAP for camping." This approach outperformed broad category-based ads from competitors.

Step 2

Revamped Product Pages

We optimized the product page with a user-friendly layout, clear information hierarchy, and detailed product descriptions. This improved user experience led to a 415% increase in add-to-cart actions.

Step 3

Brand Bid Control

By updating the brand campaign bid strategy, we helped the client reduce overbidding on brand queries, using portfolio bid caps set at $7.85. This controlled CPCs and maintained profitability.

Step 4

Generic Campaign Launch

We launched generic search ad campaigns to reduce reliance on Performance Max's "black box." We targeted high-volume keyword themes within the Travel CPAP and Portable CPAP niche, gaining greater control over performance and targeting.

Step 5

Ad Copy Matched Search Intent

Based on keyword research insights, we broke out Standard Shopping Ads and Search Ads campaigns into niche ad groups, enabling tailored ads to match specific use cases and maximize relevance for target audiences.

Step 6

Solving Barriers to Purchase

We launched website surveys to identify and address purchase blockers, including reasons for leaving the product page, hesitations before purchasing, and missing information in product descriptions. Insights from these surveys were used to update the page effectively, boosting conversion rates.

70% year-on-year revenue growth, surpassing the client's initial target of 50%.

THE RESULTS

Data-Driven Wins

year-on-year revenue growth

0 %

Surpassing the client’s initial target of 50%.

Improvement

0 %

In ROAS by optimising ad campaigns.

Improvement

0 %

in add-to-cart conversion rates.

Optimisation On All Fronts

From ad creative and messaging to website UX and add-to-carts, we make sure the user journey is fully optimised.

Continuous Iterative Testing

Testing what works from the get-go allows us to help our clients make informed, data-driven decisions.

Remarketing & Multi-Touch

No buyer purchases on the first click. Our tailored strategic approaches drive repeat website visits for real conversions.

Making It Personal

We cut through the marketing noise by offering personalisation at scale for meaningful engagement.